We’re known for our expertise in public relations, conferences, and marketing, but we do so much more than that. We work strategically, in phases.
First we Think, articulating clients’ corporate and product messaging to most effectively resonate with their target audiences.
Then we Plan, developing a consistent communication strategy to support clients’ business objectives, growth targets, and market expansion.
Finally, we Do: creating content for delivery across multiple channels, from media relations and conferences to social media and SEO, to drive measurable results.
It seems simple, but many fail to effectively communicate how they address their buyers’ pain points; unclear, tech-heavy, or fragmented corporate or product messaging can alienate prospective clients. We help you articulate who you are, and how you solve your audiences’ challenges, carving out your differentiators in your respective sector.
First, we get to know your business by learning about your strengths, weaknesses, plans, objectives, and goals.
We then identify potential customers and their pain points, overlay our industry knowledge to build buyer personas, and determine value propositions that resonate with each audience.
The result is a clear, comprehensive messaging and positioning proposition – giving you a new perspective on your addressable market, business, and marketing approach.
Industry Analysis
Buyer Personas
Brand Story Development
Messaging Framework
We don’t develop content for content’s sake. An effective content strategy delivers the right message, to the right people, at the right time, through the right channels, to drive the right results. Building from your core messaging framework, we develop a comprehensive communication strategy that resonates with your audience and supports your business goals.
We develop a comprehensive strategy to support business objectives with a clear, refined value proposition and impactful, results-driven messaging.
We develop a calendar of topics addressing buyers’ enterprise-level pain points and opportunities, educating prospective buyers about your services.
We align our strategy to support buyers’ decision-making processes, while developing broader market education and building awareness.
And, because we understand our clients’ buyer needs, we consider their sales pipeline development to reach new buyers and help move them through the sales funnel faster.
Content Development
Communication Strategy
Sales Enablement
Business Development
You want to make the most of your PR and marketing investment. We want to develop campaigns that meet your business objectives and drive business growth. Armed with a communication and content strategy that understands and addresses your buyer pain points, and an account team that understands your business and objectives, we develop and deploy content across relevant channels, for results we can attribute.
PR + MEDIA RELATIONS
We’re well known for our work and expertise across the PR landscape, because we know what our network of journalists are looking for and when. With an extensive array of relationships across local, national, trade and sector publications, journalists trust us to connect them with opportunities of real value. In turn, we drive relevant media coverage and valuable visibility for our clients - driving measurable results.
THOUGHT LEADERSHIP
We never underestimate the power of insight-led content. We leverage our clients as Subject Matter Experts to explore topics that resonate with their customers and prospects – positioning them as the thought leaders they are. Through articles, blog posts, social media discussions, and opinion pieces targeting relevant audiences, we create purposeful content that drives discussions and results in business outcomes.
INDUSTRY ENGAGEMENT
We work hard to get our clients in front of customers and prospects. Through long-standing relationships with trade associations and conference organizers worldwide, we’re able to shape agendas, develop workshops, and secure speaking roles for the events we know clients’ buyers are attending. We also work behind the scenes to facilitate face-to-face meetings with prospects and journalists to maximize media coverage and new business opportunities.
DIGITAL MARKETING
Digital marketing and media relations all share a common objective: to put the right content in front of the right audience at the right time. We amplify content through SEO, paid and owned social media, digital advertising, and lead generation, allowing us to expand clients’ reach and control the buyer experience, no matter the channel.
BUSINESS INTELLIGENCE
Our team of industry experts ensure we stay abreast of industry trends, so we know what kind of content clients’ buyers need during the decision-making process, and how to get this in front of them. From industry insight pieces to white papers and infographics, we develop insight-led research pieces that provide real value and inform business decisions.
Continuing a streak of extraordinary global temperatures, 2025 was one of the three hottest years ever recorded, according to the World Meteorological Organization. With an ever-growing body of research revealing that climate change is happening faster than scientists predicted, it can no longer be treated as a corporate box-ticking exercise. Climate change is now a core business risk.
Financially, the risks may be greater than previously thought. To date, corporations have naturally relied on the financial modeling used by governments and central banks to assess climate risks.
However, new research from the think tank Carbon Tracker shows that the dominant economic models still assume that climate impacts will unfold linearly, as in historical experience, when science shows they will cascade in complex, unexpected ways. For example, an influx of freshwater into the North Atlantic from the disintegration of the Greenland ice sheet would not only cause sea-level rise and more extreme weather events but also destabilize the ocean’s currents, leading to significant cooling in Europe.
To ensure long-term business resilience, C-suite leaders must adapt to this complicated new reality. Here is our guide to four climate risks that they must consider in 2026.
The most obvious climate risk is the increase in the frequency and intensity of typhoons, hurricanes, wildfires, droughts and floods, all of which will destroy, damage or limit access to company premises, factories and infrastructure, while impacting customer behavior.
Even current financial models, which now appear conservative, predict that climate hazards could drive $560-610 billion in annual asset losses across listed companies by 2035, rising to $1.1 trillion by 2055. The way to avert such a scenario is to integrate climate intelligence into decision-making, strengthen supply chains (for example, by moving manufacturing closer to retail), invest in resilient infrastructure (think flood barriers, improved drainage and green roofs) and purchase specialist insurance.
When it comes to insurance, too many firms still focus only on their own assets and do not address broader vulnerabilities. They are not considering the systemic climate risks that could affect wider value chains and critical infrastructure. The reality is that a portion of this infrastructure—such as coal-fired power plants and gas pipelines—will become stranded assets, meaning they will become obsolete before the end of their economic life.
Decarbonization is key to tackling climate change, as humanity’s reliance on oil and gas is the primary driver of rising greenhouse gas emissions. Only by switching to renewable energy can we stop the worst climate impacts, so businesses that do not get a handle on their carbon emissions are only putting themselves at risk.
The challenge is that around 70% of a company’s emissions come from its supply chain, and these ‘Scope 3’ emissions are notoriously hard to quantify. With supply chains plagued by emissions data gaps, firms often rely on estimates or industry averages, even though they lack accuracy. Thankfully, technology is increasingly providing solutions in the form of AI-driven digital platforms, often sector-specific, that fully track and measure supply chain emissions.
For example, Danish sustainability platform BeCause streamlines Scope 3 emissions reporting for the tourism industry by automating data collection across hotels, certifications, and booking platforms.
Promises are no longer enough. Failure to implement a viable, real-world plan to meet companies’ climate targets carries significant risks. At a base level, it risks physical infrastructure, but it also risks non-compliance with changing ESG regulations, which can lead to fines, legal fights and even the loss of operating licenses.
Reputationally, failure to meet climate targets causes harm too. Despite the current U.S.-led political backlash against sustainability, 84% of institutional investors say progress on sustainability will either continue or accelerate over the next 10 years. Meanwhile, 61% of global consumers care about climate change, but they believe that brands, not individuals, have the power to drive systemic transformation–so they expect credible and transparent corporate leadership.
Consumers are no longer merely frustrated by greenwashing; they are increasingly motivated to boycott or even sabotage brands because of it. In the U.K., for instance, more than half of consumers (54%) are prepared to boycott brands over misleading green claims. In this context, businesses must have a comprehensive understanding of all corporate climate risks and impacts to avoid accusations of greenwashing. Today, only transparency and data-driven sustainability claims are acceptable.
Take Nike’s British experience as a case in point. In 2025, it was one of three fashion brands, alongside Lacoste and Superdry, that the U.K. Advertising Standards Authority rebuked for failing to provide sufficient evidence to support the environmental claims made in its Google adverts. As a result, it banned all ads. In the modern era, companies need to be all over their sustainability data, including in marketing and communications departments.
The world is changing. Our love affair with oil and gas has irrevocably altered our climate. Significant impacts are already locked in for decades to come. But we can still stop the worst of it and adapt to this new reality. The corporations that will succeed in the long term are those that embed climate risks into their strategy. Those who simply react to events as they unfold expose themselves to a much greater risk of being left behind.
For a deeper look at how companies are navigating climate risk, regulation, and scrutiny, read Disruption, Doubt and a New Direction.
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