First we Think, articulating clients’ corporate and product messaging to most effectively resonate with their target audiences.
Then we Plan, developing a consistent communication strategy to support clients’ business objectives, growth targets, and market expansion.
Finally, we Do: creating content for delivery across multiple channels, from media relations and conferences to social media and SEO, to drive measurable results.
It seems simple, but many fail to effectively communicate how they address their buyers’ pain points; unclear, tech-heavy, or fragmented corporate or product messaging can alienate prospective clients. We help you articulate who you are, and how you solve your audiences’ challenges, carving out your differentiators in your respective sector.
First, we get to know your business by learning about your strengths, weaknesses, plans, objectives, and goals.
We then identify potential customers and their pain points, overlay our industry knowledge to build buyer personas, and determine value propositions that resonate with each audience.
The result is a clear, comprehensive messaging and positioning proposition – giving you a new perspective on your addressable market, business, and marketing approach.
Brand Story Development
We don’t develop content for content’s sake. An effective content strategy delivers the right message, to the right people, at the right time, through the right channels, to drive the right results. Building from your core messaging framework, we develop a comprehensive communication strategy that resonates with your audience and supports your business goals.
We develop a comprehensive strategy to support business objectives with a clear, refined value proposition and impactful, results-driven messaging.
We develop a calendar of topics addressing buyers’ enterprise-level pain points and opportunities, educating prospective buyers about your services.
We align our strategy to support buyers’ decision-making processes, while developing broader market education and building awareness.
And, because we understand our clients’ buyer needs, we consider their sales pipeline development to reach new buyers and help move them through the sales funnel faster.
You want to make the most of your PR and marketing investment. We want to develop campaigns that meet your business objectives and drive business growth. Armed with a communication and content strategy that understands and addresses your buyer pain points, and an account team that understands your business and objectives, we develop and deploy content across relevant channels, for results we can attribute.
PR + MEDIA RELATIONS
We’re well known for our work and expertise across the PR landscape, because we know what our network of journalists are looking for and when. With an extensive array of relationships across local, national, trade and sector publications, journalists trust us to connect them with opportunities of real value. In turn, we drive relevant media coverage and valuable visibility for our clients - driving measurable results.
We never underestimate the power of insight-led content. We leverage our clients as Subject Matter Experts to explore topics that resonate with their customers and prospects – positioning them as the thought leaders they are. Through articles, blog posts, social media discussions, and opinion pieces targeting relevant audiences, we create purposeful content that drives discussions and results in business outcomes.
We work hard to get our clients in front of customers and prospects. Through long-standing relationships with trade associations and conference organizers worldwide, we’re able to shape agendas, develop workshops, and secure speaking roles for the events we know clients’ buyers are attending. We also work behind the scenes to facilitate face-to-face meetings with prospects and journalists to maximize media coverage and new business opportunities.
Digital marketing and media relations all share a common objective: to put the right content in front of the right audience at the right time. We amplify content through SEO, paid and owned social media, digital advertising, and lead generation, allowing us to expand clients’ reach and control the buyer experience, no matter the channel.
Our team of industry experts ensure we stay abreast of industry trends, so we know what kind of content clients’ buyers need during the decision-making process, and how to get this in front of them. From industry insight pieces to white papers and infographics, we develop insight-led research pieces that provide real value and inform business decisions.
Friends, PR pros, and fellow agency types lend me your ears
I come not to praise the RFP but to bury it.
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