--- title: Blog | THINKINK description: THINKINK's blog, where we write about the intersection of B2B communications and airline, loyalty, mobile, payments and travel sectors. image: https://www.thinkinkpr.com/hubfs/iStock-160519013.jpg --- [![THINKINK](https://www.thinkinkpr.com/hs-fs/hubfs/Black%20transparent%20logo%20thin%201901.png?width=150&height=51&name=Black%20transparent%20logo%20thin%201901.png "THINKINK")](https://www.thinkinkpr.com) - [Who We Are](https://www.thinkinkpr.com/who-we-are) - [What We Do](https://www.thinkinkpr.com/what-we-do) - [Think](https://www.thinkinkpr.com/what-we-do#think) - [Plan](https://www.thinkinkpr.com/what-we-do#plan) - [Do](https://www.thinkinkpr.com/what-we-do#do) - [Research](https://www.thinkinkpr.com/market-intelligence-research-services) - Industries - [Aviation](https://www.thinkinkpr.com/industries/aviation) - [Loyalty](https://www.thinkinkpr.com/industries/loyalty) - [MarTech](https://www.thinkinkpr.com/industries/martech) - [Payments](https://www.thinkinkpr.com/industries/payments) - [Retail](https://www.thinkinkpr.com/industries/retail) - [Sustainability](https://www.thinkinkpr.com/industries/sustainability) - [Discourse](https://www.thinkinkpr.com/ithinkink) - [Contact](https://www.thinkinkpr.com/contact-us) ### Filter by Topic - [PR & Media (46)](https://www.thinkinkpr.com/ithinkink/tag/pr-media) - [Marketing (45)](https://www.thinkinkpr.com/ithinkink/tag/marketing) - [Sustainability (34)](https://www.thinkinkpr.com/ithinkink/tag/sustainability) - [Aviation (30)](https://www.thinkinkpr.com/ithinkink/tag/aviation) - [Payments (20)](https://www.thinkinkpr.com/ithinkink/tag/payments) - [Retail (20)](https://www.thinkinkpr.com/ithinkink/tag/retail) - [Interviews (14)](https://www.thinkinkpr.com/ithinkink/tag/interviews) - [Loyalty (13)](https://www.thinkinkpr.com/ithinkink/tag/loyalty) - [Research (11)](https://www.thinkinkpr.com/ithinkink/tag/research) - [TravelTech (9)](https://www.thinkinkpr.com/ithinkink/tag/traveltech) - [AI (7)](https://www.thinkinkpr.com/ithinkink/tag/ai) - [PRESCIENT (7)](https://www.thinkinkpr.com/ithinkink/tag/prescient) - [Hospitality (5)](https://www.thinkinkpr.com/ithinkink/tag/hospitality) - [MarTech (5)](https://www.thinkinkpr.com/ithinkink/tag/martech) - [Case Studies (4)](https://www.thinkinkpr.com/ithinkink/tag/case-studies) - [B2B (3)](https://www.thinkinkpr.com/ithinkink/tag/b2b) - [eBooks (3)](https://www.thinkinkpr.com/ithinkink/tag/ebooks) - [Infographic (2)](https://www.thinkinkpr.com/ithinkink/tag/infographic) [![The next economy is circular. And it’s already reshaping business](https://www.thinkinkpr.com/hs-fs/hubfs/next-economy-circular-reshaping-business-sustainability-feature-opt.png?width=767&name=next-economy-circular-reshaping-business-sustainability-feature-opt.png)](https://www.thinkinkpr.com/ithinkink/next-economy-circular-reshaping-business-sustainability) ###### [Sustainability  ](https://www.thinkinkpr.com/ithinkink/tag/sustainability) ### [The next economy is circular. And it’s already reshaping business](https://www.thinkinkpr.com/ithinkink/next-economy-circular-reshaping-business-sustainability) [![​American Expense: What a Costly July 4th Holiday Says About Changing Payment Preferences​](https://www.thinkinkpr.com/hs-fs/hubfs/american-expense-july-4th-affordability-payments-c-opt.png?width=767&name=american-expense-july-4th-affordability-payments-c-opt.png)](https://www.thinkinkpr.com/ithinkink/american-expense-july-4th-affordability-payments) ###### [Payments  ](https://www.thinkinkpr.com/ithinkink/tag/payments) ### [​American Expense: What a Costly July 4th Holiday Says About Changing Payment Preferences​](https://www.thinkinkpr.com/ithinkink/american-expense-july-4th-affordability-payments) [![​What the 2026 World Cup is Teaching Us About Payments](https://www.thinkinkpr.com/hs-fs/hubfs/world-cup-2026-payments-feature-opt.png?width=767&name=world-cup-2026-payments-feature-opt.png)](https://www.thinkinkpr.com/ithinkink/world-cup-2026-payments) ###### [Payments  ](https://www.thinkinkpr.com/ithinkink/tag/payments) ### [​What the 2026 World Cup is Teaching Us About Payments](https://www.thinkinkpr.com/ithinkink/world-cup-2026-payments) [![In the Global EV Race, China Leads, Europe Accelerates While America Reverses Course](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Hero%20Image%20-%20Global%20EV%20Race%20-%201200x628%2020260615%20HW-1.png?width=767&name=THINKINK%20-%20Hero%20Image%20-%20Global%20EV%20Race%20-%201200x628%2020260615%20HW-1.png)](https://www.thinkinkpr.com/ithinkink/global-ev-race-china-leads) ###### [Sustainability  ](https://www.thinkinkpr.com/ithinkink/tag/sustainability) ### [In the Global EV Race, China Leads, Europe Accelerates While America Reverses Course](https://www.thinkinkpr.com/ithinkink/global-ev-race-china-leads) [![Moving Beyond Sustainability: SAF's New Role in Energy Security and Supply Chain Stability](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Hero%20Image%20-%20SAFs%20New%20Role%20in%20Energy%20Security%20-%20Vanessa%20quote%2020260608%20HW-2.png?width=767&name=THINKINK%20-%20Hero%20Image%20-%20SAFs%20New%20Role%20in%20Energy%20Security%20-%20Vanessa%20quote%2020260608%20HW-2.png)](https://www.thinkinkpr.com/ithinkink/safs-new-role-energy-security) ###### [Sustainability](https://www.thinkinkpr.com/ithinkink/tag/sustainability)|[Aviation ](https://www.thinkinkpr.com/ithinkink/tag/aviation) ### [Moving Beyond Sustainability: SAF's New Role in Energy Security and Supply Chain Stability](https://www.thinkinkpr.com/ithinkink/safs-new-role-energy-security) [![Media Coverage Isn't Strategy: A Different Approach to Aviation & Travel Tech Startup Growth](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%201200x628%2020260529%20HW.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%201200x628%2020260529%20HW.png)](https://www.thinkinkpr.com/ithinkink/travel-startup-growth) ###### [Aviation](https://www.thinkinkpr.com/ithinkink/tag/aviation)|[PR & Media ](https://www.thinkinkpr.com/ithinkink/tag/pr-media) ### [Media Coverage Isn't Strategy: A Different Approach to Aviation & Travel Tech Startup Growth](https://www.thinkinkpr.com/ithinkink/travel-startup-growth) [![Payments and loyalty are converging. The travel industry should pay attention.](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%201200x628%2020260527%20HW.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%201200x628%2020260527%20HW.png)](https://www.thinkinkpr.com/ithinkink/adyen-talonone-acquisition) ###### [Payments  ](https://www.thinkinkpr.com/ithinkink/tag/payments) ### [Payments and loyalty are converging. The travel industry should pay attention.](https://www.thinkinkpr.com/ithinkink/adyen-talonone-acquisition) [![As Governments, Platforms and AI Distort Reality, in B2B Media We Trust](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%20Trust%20Media%201200x628%2020260514%20HW.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%20Trust%20Media%201200x628%2020260514%20HW.png)](https://www.thinkinkpr.com/ithinkink/trust-b2b-media) ###### [PR & Media](https://www.thinkinkpr.com/ithinkink/tag/pr-media)|[B2B ](https://www.thinkinkpr.com/ithinkink/tag/b2b) ### [As Governments, Platforms and AI Distort Reality, in B2B Media We Trust](https://www.thinkinkpr.com/ithinkink/trust-b2b-media) [![Our illusion of energy security is broken. It's time to wake up to renewable energy](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%20Energy%20Security%20is%20Broken%2020260506%20HW.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%20Energy%20Security%20is%20Broken%2020260506%20HW.png)](https://www.thinkinkpr.com/ithinkink/wake-up-call-for-renewables) ###### [Sustainability  ](https://www.thinkinkpr.com/ithinkink/tag/sustainability) ### [Our illusion of energy security is broken. It's time to wake up to renewable energy](https://www.thinkinkpr.com/ithinkink/wake-up-call-for-renewables) [![2026–27 Sustainability Communications Calendar](https://www.thinkinkpr.com/hs-fs/hubfs/2026-27-sustainability-communications-calendar-blog.png?width=767&name=2026-27-sustainability-communications-calendar-blog.png)](https://www.thinkinkpr.com/ithinkink/2026-27-sustainability-communications-calendar) ###### [Sustainability](https://www.thinkinkpr.com/ithinkink/tag/sustainability)|[PR & Media ](https://www.thinkinkpr.com/ithinkink/tag/pr-media) ### [2026–27 Sustainability Communications Calendar](https://www.thinkinkpr.com/ithinkink/2026-27-sustainability-communications-calendar) [![You Need More than a Brand-Aid: Rebranding Requires Substantive Change](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%20Sabre%20Branding%2020260326%20HW.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%20Sabre%20Branding%2020260326%20HW.png)](https://www.thinkinkpr.com/ithinkink/sabre-rebranding) ###### [Marketing](https://www.thinkinkpr.com/ithinkink/tag/marketing)|[B2B ](https://www.thinkinkpr.com/ithinkink/tag/b2b) ### [You Need More than a Brand-Aid: Rebranding Requires Substantive Change](https://www.thinkinkpr.com/ithinkink/sabre-rebranding) [![AI’s Sustainability Paradox: Progress or Environmental Cost?](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%20AI%20Sustainability%20Paradox%2020260316%20HW.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%20AI%20Sustainability%20Paradox%2020260316%20HW.png)](https://www.thinkinkpr.com/ithinkink/ai-sustainability-paradox) ###### [Sustainability](https://www.thinkinkpr.com/ithinkink/tag/sustainability)|[AI ](https://www.thinkinkpr.com/ithinkink/tag/ai) ### [AI’s Sustainability Paradox: Progress or Environmental Cost?](https://www.thinkinkpr.com/ithinkink/ai-sustainability-paradox) [1](https://www.thinkinkpr.com/ithinkink/page/1) [2](https://www.thinkinkpr.com/ithinkink/page/2) [3](https://www.thinkinkpr.com/ithinkink/page/3) [4](https://www.thinkinkpr.com/ithinkink/page/4) [5](https://www.thinkinkpr.com/ithinkink/page/5) [...](https://www.thinkinkpr.com/ithinkink/page/6) [18](https://www.thinkinkpr.com/ithinkink/page/18) [![footer-logo](https://www.thinkinkpr.com/hs-fs/hubfs/ThinkInk_Nov19/images/Home/footer-logo.png?width=160&height=160&name=footer-logo.png "footer-logo")](https://www.thinkinkpr.com/) - [Who We Are](https://www.thinkinkpr.com/who-we-are) - [What We Do](https://www.thinkinkpr.com/what-we-do) - [Research](https://www.thinkinkpr.com/market-intelligence-research-services) - Industries - [Discourse](https://www.thinkinkpr.com/ithinkink) - [Contact](https://www.thinkinkpr.com/contact-us) - United States - Canada - United Kingdom - Australia ### Sign Up For Our Newsletter - [Privacy](https://www.thinkinkpr.com/privacy-policy) | [Contact Us](https://www.thinkinkpr.com/contact) © 2026 THINKINK. 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