“It happened one day when…”

ThinkInk was founded in 2004 to fill a void in the agency marketplace: the lack of public relations agencies that specialize in business-to-business (B2B) communications, with knowledge of the entire marketing discipline and an understanding of how PR fits into the organization’s business strategy. Vanessa Horwell, an entrepreneur and marketing strategist, launched ThinkInk after recognizing that PR agencies lacked a ‘business-first’ mindset and that media relationships and industry knowledge could be combined for more than press releases and media coverage… but bottom line impact, too.

Since then, ThinkInk has become exactly what Vanessa envisioned: A boutique global firm serving the needs of enterprise clients through industry-specific content, thought leadership strategies, business development thinking and strategic PR that, when combined, drive real business outcomes.


An agency as driven and focused as your business.

“Put yourself in the client’s shoes” is what we do every day. It’s also why everything we do is with a business-first mindset. Our mission is to help clients educate buyers and prospective customers, create preference for their technologies and services, increase their visibility in key markets and grow their bottom line. Working with ThinkInk is about more than scoring the next bit of ink; it’s about making sure that your strategy, story and messaging not only reflect your business goals, but achieve them.

Ideas are our currency.

And so is our industry specialization and connections with media, analysts and influencers serving those industries across the globe. We cultivate long-standing relationships with the reporters, analysts, and influencers who help us generate results for our clients – results that change perceptions, shape opinions, drive brand preferences, and create new business opportunities.

Beyond the press release.

If you’re a business selling to businesses, you want an agency partner who understands that nuance, too. You also want a PR partner who thinks beyond the press release to deliver a higher level of integrated marketing, PR, content and business development services than traditional PR agencies offer.

A team of experts who put business first (and deliver what we promise).

Behind the ThinkInk brand lies a dedicated team of specialists who come from varied backgrounds, including traditional PR, journalism, design, corporate marketing and strategy. With this expansive knowledge base, we can easily transition from working on the tactics of a PR plan to advising on business and marketing strategy – and view PR both as its own discipline and as a piece of the entire marketing function. Meet our team of  ThinkInkers below: