ThinkInk was founded over a decade ago to fill a void in the business communications marketplace: the lack of B2B agencies with industry specialization and expertise beyond PR.
Today, we are recognized for our industry-specific communications that bring together brand, marketing, PR, and sales strategies to deliver the results our clients need.
With business and technology at the heart of everything we do, we serve high-growth companies and the technologies that drive them across the airline, loyalty, payments, retail, and travel technology sectors.
As communications strategists and specialists, we help companies in these sectors educate and influence current customers and future buyers, shape preference for their technologies and services, and build stronger relationships with their customers.
Headquartered in Miami, we have teams across North America, Europe, and Australia, and serve clients all over the globe.
We’ve built solid relationships for our clients with media and conference organizers covering the airline, loyalty, payments, and travel technology sectors. But companies choose ThinkInk not only for our relationships; they also benefit from our focus on B2B communications.
Our team members have B2B marketing, technology, and industry backgrounds, with experience in disciplines covering digital marketing, content strategy, conference management, business development, product marketing, PR, and media relations.
Unlike traditional PR agencies, we take a holistic view of each client’s business to determine what are the best communications formats and strategies needed at different stages of their business maturity.
But we don’t try to be all things to every prospective client. Because we specialize in just a handful of industries and focus on business outcomes, we’re able to achieve results that general market agencies struggle to deliver.
From PR and media relations, to conferences and events, through to social media marketing, SEO, lead generation, sales enablement, and everything in between, we control the buyer experience to drive measurable results and top-line business growth.
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Eight years. That’s how long we’ve been working with our longest-standing customer. Unlike the traditional PR agency model of churning through clients, we choose long-term engagements over single projects or events.
Because of our model, we’re able to take the time needed to understand how our clients operate, what business challenges they face, and fully invest ourselves in their success.
We serve as strategists and problem solvers and integrate ourselves into their product, marketing and sales teams to become their communications partner.
Above all, our goal is to become each client’s trusted advisor who provides insight, best practices, counsel, and expertise in different areas that can impact their business.
Their technologies include ancillary revenue and merchandising software, passenger communications and disruption management, loyalty and redemption solutions, as well as travel ecommerce and payment platforms.
In addition to media, we have long-standing relationships with industry associations and conference organizers whose focus is on the evolution of the above areas, and their impact travel companies’ operations and ability to grow revenues.
We frequently work together to shape agendas, develop speaking sessions and workshops, secure thought leadership opportunities, and support our clients’ visibility at key industry events.
Industries
We’re well known for our work and expertise across the PR landscape, because we know what our network of journalists are looking for and when.
As consumers and travelers, many of us have endured what it feels like when an airline treats us a transaction instead of a customer – a chattel to be loaded onto a flying metal tube. We wander aimlessly around airports, stressed and unsure of who can help us when there’s a delay or flight cancellation, swiping through disconnected travel apps to receive hotel promotions for La Paz when we’re actually headed to Cabo, getting redundant offers from credit card partners with whom we already spend all our money, having to recheck luggage or track down missing bags, and so on.
We launched ThinkInk to fill a significant marketplace void: the lack of specialization across the PR agency landscape, and no communication partners driven by top-line business growth.
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