PRESCIENT

Market Intelligence and Research Services That Take the Guesswork Out of Critical Decision-Making

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Smart decisions start with sound data.

Are you:

Developing or refining a product?

Targeting a specific buyer group? 

Repositioning in the market? 

Building personas? 

Shaping promotional campaigns?

If so, the right intelligence should:

INFORM your commercial strategy

VALIDATE your assumptions

IDENTIFY buyer needs and challenges 

PROVIDE the insight to think ahead 

TEST how a specific message, offer or capability resonates with decision-makers

REFINE your positioning to reflect an audience’s true needs and priorities

Our research program reveals how your buyers think, what drives their decisions and how they perceive your brand, so you can capitalize on real opportunities. We'll help you uncover market gaps and trends to clarify precisely where your brand fits, whether you're refining your go-to-market strategy, shaping product roadmaps or sharpening your brand messaging. Our intelligence gives you the clarity to move forward with 
confidence. 

We work with trusted national and global survey panels to deliver high-quality quantitative data from the audiences that matter most: enterprise buyers, channel partners, industry decision-makers and end users. When deeper insights are needed, we'll conduct in-depth stakeholder interviews to uncover perceptions, experiences and influences.

In short, we deliver data to support your strategic decisions.
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Whether you are launching something or entering a new market, targeting decision-makers with greater precision, validating a new offer, or creating new demand for a solution, our research helps companies like yours act with confidence, backed by evidence, not assumptions.
Get in touch with our THINKINK experts.

Sharpen your strategy with research from PRESCIENT, THINKINK's intelligence engine built for B2B growth:

Understanding what moves your audiences

We design custom research to explore how your customers, partners, prospects, or end-users say, do, and feel, what they prioritize, what influences their decisions, and how they engage with products, programs, or brands. Whether we’re surveying consumers or business audiences, our research is shaped by your commercial goals and built to deliver insights you can use for messaging, product planning, go-to-market strategy, campaign development, or to identify new opportunities in the market.

Competitive benchmarking that shows how buyers perceive your brand

We use quantitative and qualitative research to capture how enterprise buyers perceive, evaluate, and use your products alongside competitors. Instead of relying on internal assumptions or anecdotal information, this research can validate what you believe to be true and identify where you lead, where you lag, and where buyers see little differentiation between your brand and competitors. These insights can also guide your messaging and positioning, product development, sales enablement and targeting strategies, and give you a data-driven foundation to defend or grow market share.

Trend forecasting to anticipate what’s next for your business

We analyze developments [patterns] in business and consumer priorities and usage to help you understand where the market is heading and what’s likely to impact your business. From changing buyer needs and their technology investments to emerging product categories and business models, our forward-looking research informs commercial strategy, product roadmaps, and longer-term planning; it’s designed to help your business prepare for what’s ahead and prioritize how to get there. 

Buyer insights to better understand who they are and what they want

We conduct detailed research to profile the buyers your business wants to reach: what they care about, how they make decisions, what challenges they face, and how they are structured within their organizations. Whether you are focused on specific titles, industries, or accounts, our research helps you understand what drives buying behavior across roles and companies and motivates their actions. It can validate what you already believe, and reveal disconnects between your assumptions and how buyers actually think and operate. These insights form the foundation for data-driven persona work and messaging that resonates with buyer needs, account-based and content marketing, sales strategies, and so much more. 

Identifying the next areas of growth for your business

We use research to identify ‘whitespace’ in your category; these are areas where customer needs aren’t being met, where competitors are underperforming, or where demand is emerging. Whether you are evaluating a new market, planning a product expansion, or refining your positioning, this analysis highlights where your business has the strongest opportunity to win and where investment is most likely to deliver commercial returns. It’s designed to prioritize where to invest, expand, or differentiate based on measurable potential.

In-depth interviews that explore how your buyers think

These one-on-one, qualitative interviews are designed to explore how participants think, what drives their decisions, how they experience a product or brand, and what shapes their perceptions and priorities. These interviews deliver rich, detailed insight you can’t get from surveys alone. Because they’re resource-intensive and require longer timelines, we recommend them for initiatives that demand deep exploration, such as early-stage concept testing, product refinement, or understanding nuanced buyer behavior, not for broader market or audience research.