Communicate your value proposition and maximize the power of corporate storytelling
In today’s “knowledge economy,” what a company knows is almost as important as what it does. ThinkInk understands exactly how to showcase our clients’ market-leading insights for maximum value through smart content marketing.
High-quality blogs, e-books, whitepapers, newsletters, bylined articles, and trend reports increase awareness of your brand and drive generation of qualified leads. We use content to create opportunities to boost clients’ visibility in front of customers and prospects, and to increase inbound traffic through original, insightful pieces drafted by our expert content team.
We also develop vertical-specific content that positions our clients’ executives as thought leaders and industry experts prepared to discuss the top challenges and opportunities facing their sectors – helping them earn more interest from both reporters and potential customers.
Our content-related services include:
- Research assistance to help clients cultivate internal or external data, survey their customers, or create industry reports
- Developing thought leadership materials that position the company or its executives as experts in their field (and promoting those items through PR efforts)
- Leveraging our in-house subject matter experts, who understand the complexities of the industries we serve and use their knowledge to guide business storylines; craft talking points, article ideas, and interview responses; or develop presentation themes
- Creating original blog content for our clients and deploying blog strategies for lead generation and business development