Loyalty in the Agentic Commerce Age: How Will Technology Companies Adapt?

AI has already inserted itself into consumers’ relationships with brands. But what is now essentially AI-mediated discovery is quickly morphing into true agentic commerce. McKinsey estimates that nearly half of consumers currently use AI when searching online, but what happens when agents compare options, assemble baskets and complete checkout all on their own? And what does that mean for loyalty as we know it?

As consumer brands wrestle with these questions, loyalty technology providers must assess their own capabilities and foreground the qualities that will make them most useful in the age of agentic commerce.

Our latest analysis, Can Loyalty Survive Agentic Commerce? explores the changing dynamics of the consumer-brand relationship, the loyalty levers that can still be effective amid the surge in algorithmic decision-making, and the mechanisms that loyalty technology providers must master to stand out from competitors. 

Inside this report, you will learn:

• What the consumer-brand relationship looks like with an AI intermediary
• Why brand recognition and loyalty remain critical differentiators for brands
• The importance of relevance and discoverability in loyalty execution
• The technological capabilities essential to agentic commerce readiness
• How loyalty technology companies can distinguish themselves and deliver real value to clients 

Where does your business stand on agentic commerce readiness today?  

If you have a story to tell or are looking for competitive intelligence or sector-specific analysis, get in touch to discuss our work with loyalty technology and AI-enabled companies.