Background
Air Black Box, the first travel technology company founded to solve the complexities of cross-selling products and services within the aviation sector (and now part of GO7), approached THINKINK to develop a comprehensive go-to-market strategy with its leadership team and refine its proposition to the market after being in stealth startup mode for several years. Our initial goal was to communicate the company’s unique and modern approach to interlining, in simple-to-understand language and to multiple buyer titles across an airline.
Approach
After developing a comprehensive messaging framework, propositions for commercial, network and technical teams and a full re-brand, our next goal was to build awareness of the company and its solutions throughout the airline sector through PR, content and thought leadership, using all the major airline, aviation, airport and travel trade publications as our main vehicle. To support the revenue generation needs of the business, we developed pitch decks and presentations and a series of sales enablement materials to equip the business development team with ready-to-use assets for discussions, demos and meetings with airline buyers. We also supported the sales and marketing teams at trade conferences with booth design, marketing assets, sales meeting support and overall event management.
The A-Z of our scope:
- Brand redesign
- Competitor & market analysis
- Conference management
- CRM implementation
- Messaging framework & guide
- Marketing, product & sales strategy
- Product messaging and naming
- PR and media relations
- Sales enablement materials
- Social media content & management
- Thought leadership content & program
- UX/UI consulting
- Website redesign
Outcomes
Before becoming part of the GO7 brand, Air Black Box was included in over 50 top-tier trade publications reaching target airline buyers worldwide through our PR and media efforts. We also secured introductions to over 30 major network and low-cost carriers through our content, conference and thought leadership efforts and raised the brand’s profile and visibility among airline and airport audiences.
