PointsHound, a Case Study

Feb 4, 2016

PointsHound, the first online hotel booking platform to offer airline points and miles for hotel stays, hired ThinkInk in early 2013 to generate awareness of its category-disrupting technology. Through a multifaceted strategy executed over a ten-month engagement, ThinkInk established the PointsHound executives as experts in hotel booking and loyalty trends, secured global media coverage worth over $1M in ad value and 134.5M media impressions, and helped put the startup on the radar of multiple prospective buyers – making ThinkInk instrumental to the company’s acquisition by a competitor in April 2014.

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