Points, a Case Study

Feb 4, 2016

Points, a global leader in loyalty commerce transactions and currency management, partnered with ThinkInk in 2013 to boost exposure in North American and international English-speaking media markets covering ecommerce, travel trends, loyalty, and customer engagement. ThinkInk’s integrated strategy used thought leadership, original whitepapers, and industry-specific media outreach to support Points’ overseas expansion and partnerships with high-value PR results – earning Points 60+ media placements totaling $529,000 in ad value and 180M media impressions.

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