Helping Brands Provide the Power of Mobile Measurement to their Customers

With mobile devices set to outnumber humans by the end of 2013, it’s no wonder that marketers have realized this fiercely personal channel is a powerful vehicle for reaching consumers.
That’s why they spent $8.4 billion on mobile campaigns last year, a sum eMarketer predicts will grow to at least $37 billion annually by 2017.

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