The Road to Rewards: What Drives Millennial Loyalty?

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The Road to Rewards: What Drives Millennial Loyalty?

Nov 11, 2015 / By Vanessa Horwell

Reliant on technology and recommendations, Millennials will switch retailers and brands to “save money any way they can”

Millennial consumers, aged 18-34, are continuously changing the way U.S. retailers think, sell and measure success. Retail competition is tough. Pricing is continually competitive. A whole new and dynamic customer experience is required to attract online, mobile and brick-and-mortar shopping dollars from the growing Millennial segment.
Loyalty programs, of course, are a critical component of this experience, and are being re-engineered for Millennial consumers. Fiercely loyal to just a few brands, but in general not devoted to many, Millennials want to know: “What’s in it for me?”

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Vanessa Horwell

Vanessa Horwell
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