Retail Loyalty Redefined

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Retail Loyalty Redefined

Aug 11, 2014 / By Vanessa Horwell

Challenging 5 Common Assumptions
Long before airline frequent flyer programs caused the loyalty industry to take off, loyalty programs were the domain of retail: collecting tokens or stamps and trading them in for groceries, housewares and other goods. But for a marketing strategy with such a long history, it’s still difficult for many businesses to come to a clear verdict about the place of loyalty programs in today’s retail landscape.In the interest of helping curious retailers gain an up-to-date perspective, Points decided to challenge five common assumptions surrounding loyalty program marketing in a retail business.

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Vanessa Horwell

Vanessa Horwell
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