In-Location Messaging for the Gaming/Betting Industry Reach Your Customers Where They Are, Because They’re Everywhere
Retail Loyalty Redefined
Challenging 5 Common Assumptions Long before airline frequent flyer programs caused the loyalty industry to take off, loyalty programs were the domain of retail: collecting tokens or stamps and trading them in for groceries, housewares and other goods. But for a marketing strategy with such a long history, it’s still difficult for many businesses to come to a clear verdict about the place of loyalty programs in today’s retail landscape.In the..
From Everyday to Extraordinary Report
Read how retailers can woo shoppers with points and miles - our report gives you new findings on consumer attitudes that reveal the importance of offering rewards for everyday spending in shoppers' favorite loyalty programs.
Loyalty Wallet Whitepaper
Marketing in the digital age is constantly evolving as the industry continues to refine its techniques and searches out new ways to help brands resonate with customers. The loyalty industry in particular was marked by one constant in 2013: change. Changes in consumer needs, technology, and analytics—just to name a few—made it a year full of ups and downs for loyalty programs. Colloquy’s 2013 Loyalty Census found a 26.7% increase in loyalty program..
2014 Retail Mobile Messaging Study
“There’s an app” for that is no longer a tag line but a reality. There is an app for just about everything, and having an app opens a world of messaging possibilities for developers, brand advertisers and marketers. In the retail sector, however, this golden opportunity has evolved into a cost of doing business.
Mobile, retail and technology's impact on airline revenues in 2014
Of today's modern inventions and conveniences, the US airline industry carrying 746 million passengers as of 2012 and logging more than 800 billion passenger miles, might be the most innovative.
KOBIE QUARTERLY REVIEW TRAVEL EDITION
Airlines, with the hotel industry close on their heels, pioneered the modern loyalty program, so it’s fitting that both have been the focus of recent news. Airline, travel and hospitality rewards programs, like much of the loyalty industry, find themselves at a critical junction. With two Deloitte reports – one on airline loyalty and the other on hotels – indicating lackluster engagement, brand fickleness and mounting consumer frustration, it’s as if..
WHITE-LABEL MOBILE ANALYTICS WHITEPAPER
Helping Brands Provide the Power of Mobile Measurement to their Customers
