There's been a lot of chatter recently about the emergence of coalition loyalty In the U.S., but what type of consumer do these programs appeal to? The short answer is everyone.To illustrate how appealing coalition loyalty programs are and to whom, the Fuel Rewards Program is providing a snapshot of its member profile. For more than three years the Fuel Rewards program has provided members with a way to save money on fuel through their everyday purchases at thousands of retail and restaurants around the country and online at hundreds of merchant stores.

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