Case Studies

PointsHound, a Case Study

Feb 04, 2016
<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >PointsHound, a Case Study</span>

PointsHound, the first online hotel booking platform to offer airline points and miles for hotel stays, hired ThinkInk in early 2013 to generate awareness of its category-disrupting technology. Through a multifaceted strategy executed over a ten-month engagement, ThinkInk established the PointsHound executives as experts in hotel booking and loyalty trends, secured global media coverage worth over $1M in ad value and 134.5M media impressions, and helped put the startup on the radar of multiple prospective buyers – making ThinkInk instrumental to the company’s acquisition by a competitor in April 2014.

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