--- title: Blog | THINKINK | Research description: Research | THINKINK's blog, where we write about the intersection of B2B communications and airline, loyalty, mobile, payments and travel sectors. image: https://www.thinkinkpr.com/hubfs/iStock-160519013.jpg --- [![THINKINK](https://www.thinkinkpr.com/hs-fs/hubfs/Black%20transparent%20logo%20thin%201901.png?width=150&height=51&name=Black%20transparent%20logo%20thin%201901.png "THINKINK")](https://www.thinkinkpr.com) - [Who We Are](https://www.thinkinkpr.com/who-we-are) - [What We Do](https://www.thinkinkpr.com/what-we-do) - [Think](https://www.thinkinkpr.com/what-we-do#think) - [Plan](https://www.thinkinkpr.com/what-we-do#plan) - [Do](https://www.thinkinkpr.com/what-we-do#do) - [Research](https://www.thinkinkpr.com/market-intelligence-research-services) - Industries - [Aviation](https://www.thinkinkpr.com/industries/aviation) - [Loyalty](https://www.thinkinkpr.com/industries/loyalty) - [MarTech](https://www.thinkinkpr.com/industries/martech) - [Payments](https://www.thinkinkpr.com/industries/payments) - [Retail](https://www.thinkinkpr.com/industries/retail) - [Sustainability](https://www.thinkinkpr.com/industries/sustainability) - [Discourse](https://www.thinkinkpr.com/ithinkink) - [Contact](https://www.thinkinkpr.com/contact-us) ## Research ### Filter by Topic - [PR & Media (46)](https://www.thinkinkpr.com/ithinkink/tag/pr-media) - [Marketing (45)](https://www.thinkinkpr.com/ithinkink/tag/marketing) - [Sustainability (34)](https://www.thinkinkpr.com/ithinkink/tag/sustainability) - [Aviation (30)](https://www.thinkinkpr.com/ithinkink/tag/aviation) - [Payments (20)](https://www.thinkinkpr.com/ithinkink/tag/payments) - [Retail (20)](https://www.thinkinkpr.com/ithinkink/tag/retail) - [Interviews (14)](https://www.thinkinkpr.com/ithinkink/tag/interviews) - [Loyalty (13)](https://www.thinkinkpr.com/ithinkink/tag/loyalty) - [Research (11)](https://www.thinkinkpr.com/ithinkink/tag/research) - [TravelTech (9)](https://www.thinkinkpr.com/ithinkink/tag/traveltech) - [AI (7)](https://www.thinkinkpr.com/ithinkink/tag/ai) - [PRESCIENT (7)](https://www.thinkinkpr.com/ithinkink/tag/prescient) - [Hospitality (5)](https://www.thinkinkpr.com/ithinkink/tag/hospitality) - [MarTech (5)](https://www.thinkinkpr.com/ithinkink/tag/martech) - [Case Studies (4)](https://www.thinkinkpr.com/ithinkink/tag/case-studies) - [B2B (3)](https://www.thinkinkpr.com/ithinkink/tag/b2b) - [eBooks (3)](https://www.thinkinkpr.com/ithinkink/tag/ebooks) - [Infographic (2)](https://www.thinkinkpr.com/ithinkink/tag/infographic) [![The B2B Playbook for Better Customer Feedback, Smarter Data and Stronger Decisions](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%20The%20B2B%20Playbook%20-%201200x675%20-%2020260120%20HW.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%20The%20B2B%20Playbook%20-%201200x675%20-%2020260120%20HW.png)](https://www.thinkinkpr.com/ithinkink/the-b2b-playbook-customer-feedback) ###### [Research](https://www.thinkinkpr.com/ithinkink/tag/research)|[PRESCIENT ](https://www.thinkinkpr.com/ithinkink/tag/prescient) ### [The B2B Playbook for Better Customer Feedback, Smarter Data and Stronger Decisions](https://www.thinkinkpr.com/ithinkink/the-b2b-playbook-customer-feedback) [![From Insight to Illusion](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%20Insight%20to%20Illusion%2020260120%20HW.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%20Insight%20to%20Illusion%2020260120%20HW.png)](https://www.thinkinkpr.com/ithinkink/from-insight-to-illusion-ebook) ###### [Research](https://www.thinkinkpr.com/ithinkink/tag/research)|[PRESCIENT ](https://www.thinkinkpr.com/ithinkink/tag/prescient) ### [From Insight to Illusion](https://www.thinkinkpr.com/ithinkink/from-insight-to-illusion-ebook) [![The Rise of Research Mills and How They Undermine Good Data](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Research%20Scam%20Blog%20Thumbnail%20-%201200x628%2020250707%20Opt%202%20HW-1.png?width=767&name=THINKINK%20-%20Research%20Scam%20Blog%20Thumbnail%20-%201200x628%2020250707%20Opt%202%20HW-1.png)](https://www.thinkinkpr.com/ithinkink/the-rise-of-research-mills-and-how-they-undermine-good-data) ###### [Research](https://www.thinkinkpr.com/ithinkink/tag/research)|[PRESCIENT ](https://www.thinkinkpr.com/ithinkink/tag/prescient) ### [The Rise of Research Mills and How They Undermine Good Data](https://www.thinkinkpr.com/ithinkink/the-rise-of-research-mills-and-how-they-undermine-good-data) [![Tariffs, Tech and Turbulence](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Thumbnail%20-%20MarTech%20Blog%20for%20Research%20Services%201200x628%2020250617%20HW.png?width=767&name=THINKINK%20-%20Blog%20Thumbnail%20-%20MarTech%20Blog%20for%20Research%20Services%201200x628%2020250617%20HW.png)](https://www.thinkinkpr.com/ithinkink/tariffs-tech-and-turbulence) ###### [Research](https://www.thinkinkpr.com/ithinkink/tag/research)|[PRESCIENT ](https://www.thinkinkpr.com/ithinkink/tag/prescient) ### [Tariffs, Tech and Turbulence](https://www.thinkinkpr.com/ithinkink/tariffs-tech-and-turbulence) [![Tariff Terror Tamed: Surviving the (Avoidable) Retail Apocalypse](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Thumbnail%20-%20Opt%201%20RetailTech%20Blog%20for%20Research%20Services%201200x628%2020250616%20HW.png?width=767&name=THINKINK%20-%20Blog%20Thumbnail%20-%20Opt%201%20RetailTech%20Blog%20for%20Research%20Services%201200x628%2020250616%20HW.png)](https://www.thinkinkpr.com/ithinkink/retail-tariff-terror) ###### [Retail](https://www.thinkinkpr.com/ithinkink/tag/retail)|[Research ](https://www.thinkinkpr.com/ithinkink/tag/research) ### [Tariff Terror Tamed: Surviving the (Avoidable) Retail Apocalypse](https://www.thinkinkpr.com/ithinkink/retail-tariff-terror) [![Wide Open Space or Wild West? Opportunities and Uncertainties in the Fintech Sector](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Thumbnail%20-%20FinTech%20Blog%20for%20Research%20Services%201200x628%2020250616%20HW.png?width=767&name=THINKINK%20-%20Blog%20Thumbnail%20-%20FinTech%20Blog%20for%20Research%20Services%201200x628%2020250616%20HW.png)](https://www.thinkinkpr.com/ithinkink/fintech-tariffs-uncertainty) ###### [Payments](https://www.thinkinkpr.com/ithinkink/tag/payments)|[Research ](https://www.thinkinkpr.com/ithinkink/tag/research) ### [Wide Open Space or Wild West? Opportunities and Uncertainties in the Fintech Sector](https://www.thinkinkpr.com/ithinkink/fintech-tariffs-uncertainty) [![The Uncertainty Tax: The Real Impact of Tariffs on the Aviation Industry...and how to combat it](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Thumbnail%20-%20Aviation%20Blog%20for%20Research%20Services%201200x628%2020250610%20HW.png?width=767&name=THINKINK%20-%20Blog%20Thumbnail%20-%20Aviation%20Blog%20for%20Research%20Services%201200x628%2020250610%20HW.png)](https://www.thinkinkpr.com/ithinkink/aviation-tariffs-uncertainty) ###### [Aviation](https://www.thinkinkpr.com/ithinkink/tag/aviation)|[Research ](https://www.thinkinkpr.com/ithinkink/tag/research) ### [The Uncertainty Tax: The Real Impact of Tariffs on the Aviation Industry...and how to combat it](https://www.thinkinkpr.com/ithinkink/aviation-tariffs-uncertainty) [![What data should I gather for my B2B buyer personas?](https://www.thinkinkpr.com/hs-fs/hubfs/imageonline-co-blackandwhiteimage%20%282%29-1.png?width=767&name=imageonline-co-blackandwhiteimage%20%282%29-1.png)](https://www.thinkinkpr.com/ithinkink/what-data-should-i-gather-for-my-b2b-buyer-personas) ###### [Research](https://www.thinkinkpr.com/ithinkink/tag/research)|[PR & Media ](https://www.thinkinkpr.com/ithinkink/tag/pr-media) ### [What data should I gather for my B2B buyer personas?](https://www.thinkinkpr.com/ithinkink/what-data-should-i-gather-for-my-b2b-buyer-personas) [![5 Ways to Understand your Target Audience’s Needs](https://www.thinkinkpr.com/hs-fs/hubfs/UnderstandTargetAudienceNeeds.png?width=767&name=UnderstandTargetAudienceNeeds.png)](https://www.thinkinkpr.com/ithinkink/5-ways-understand-target-audiences-needs) ###### [Research  ](https://www.thinkinkpr.com/ithinkink/tag/research) ### [5 Ways to Understand your Target Audience’s Needs](https://www.thinkinkpr.com/ithinkink/5-ways-understand-target-audiences-needs) [![Suddenly, ](https://www.thinkinkpr.com/hs-fs/hubfs/Blog_Media/sharingData.jpg?width=767&name=sharingData.jpg)](https://www.thinkinkpr.com/ithinkink/data-opportunity-and-battleground) ###### [Research  ](https://www.thinkinkpr.com/ithinkink/tag/research) ### [Suddenly, "Data" Is Both an Opportunity…and a Battleground](https://www.thinkinkpr.com/ithinkink/data-opportunity-and-battleground) [![Analyst Relations: Best Practices for Influencing the ‘Info Junkies’](https://www.thinkinkpr.com/hs-fs/hubfs/Blog_Media/iStock_000072690361_Medium-1.jpg?width=767&name=iStock_000072690361_Medium-1.jpg)](https://www.thinkinkpr.com/ithinkink/analyst-relations-best-practices-for-influencing-the-info-junkies) ###### [Research](https://www.thinkinkpr.com/ithinkink/tag/research)|[Marketing ](https://www.thinkinkpr.com/ithinkink/tag/marketing) ### [Analyst Relations: Best Practices for Influencing the ‘Info Junkies’](https://www.thinkinkpr.com/ithinkink/analyst-relations-best-practices-for-influencing-the-info-junkies) [1](https://www.thinkinkpr.com/ithinkink/tag/research/page/1) [![footer-logo](https://www.thinkinkpr.com/hs-fs/hubfs/ThinkInk_Nov19/images/Home/footer-logo.png?width=160&height=160&name=footer-logo.png "footer-logo")](https://www.thinkinkpr.com/) - [Who We Are](https://www.thinkinkpr.com/who-we-are) - [What We Do](https://www.thinkinkpr.com/what-we-do) - [Research](https://www.thinkinkpr.com/market-intelligence-research-services) - Industries - [Discourse](https://www.thinkinkpr.com/ithinkink) - [Contact](https://www.thinkinkpr.com/contact-us) - United States - Canada - United Kingdom - Australia ### Sign Up For Our Newsletter - [Privacy](https://www.thinkinkpr.com/privacy-policy) | [Contact Us](https://www.thinkinkpr.com/contact) © 2026 THINKINK. 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