--- title: Blog | THINKINK | PR & Media description: PR & Media | THINKINK's blog, where we write about the intersection of B2B communications and airline, loyalty, mobile, payments and travel sectors. image: https://www.thinkinkpr.com/hubfs/iStock-160519013.jpg --- [![THINKINK](https://www.thinkinkpr.com/hs-fs/hubfs/Black%20transparent%20logo%20thin%201901.png?width=150&height=51&name=Black%20transparent%20logo%20thin%201901.png "THINKINK")](https://www.thinkinkpr.com) - [Who We Are](https://www.thinkinkpr.com/who-we-are) - [What We Do](https://www.thinkinkpr.com/what-we-do) - [Think](https://www.thinkinkpr.com/what-we-do#think) - [Plan](https://www.thinkinkpr.com/what-we-do#plan) - [Do](https://www.thinkinkpr.com/what-we-do#do) - [Research](https://www.thinkinkpr.com/market-intelligence-research-services) - Industries - [Aviation](https://www.thinkinkpr.com/industries/aviation) - [Loyalty](https://www.thinkinkpr.com/industries/loyalty) - [MarTech](https://www.thinkinkpr.com/industries/martech) - [Payments](https://www.thinkinkpr.com/industries/payments) - [Retail](https://www.thinkinkpr.com/industries/retail) - [Sustainability](https://www.thinkinkpr.com/industries/sustainability) - [Discourse](https://www.thinkinkpr.com/ithinkink) - [Contact](https://www.thinkinkpr.com/contact-us) ## PR & Media ### Filter by Topic - [PR & Media (46)](https://www.thinkinkpr.com/ithinkink/tag/pr-media) - [Marketing (45)](https://www.thinkinkpr.com/ithinkink/tag/marketing) - [Sustainability (34)](https://www.thinkinkpr.com/ithinkink/tag/sustainability) - [Aviation (30)](https://www.thinkinkpr.com/ithinkink/tag/aviation) - [Payments (20)](https://www.thinkinkpr.com/ithinkink/tag/payments) - [Retail (20)](https://www.thinkinkpr.com/ithinkink/tag/retail) - [Interviews (14)](https://www.thinkinkpr.com/ithinkink/tag/interviews) - [Loyalty (13)](https://www.thinkinkpr.com/ithinkink/tag/loyalty) - [Research (11)](https://www.thinkinkpr.com/ithinkink/tag/research) - [TravelTech (9)](https://www.thinkinkpr.com/ithinkink/tag/traveltech) - [AI (7)](https://www.thinkinkpr.com/ithinkink/tag/ai) - [PRESCIENT (7)](https://www.thinkinkpr.com/ithinkink/tag/prescient) - [Hospitality (5)](https://www.thinkinkpr.com/ithinkink/tag/hospitality) - [MarTech (5)](https://www.thinkinkpr.com/ithinkink/tag/martech) - [Case Studies (4)](https://www.thinkinkpr.com/ithinkink/tag/case-studies) - [B2B (3)](https://www.thinkinkpr.com/ithinkink/tag/b2b) - [eBooks (3)](https://www.thinkinkpr.com/ithinkink/tag/ebooks) - [Infographic (2)](https://www.thinkinkpr.com/ithinkink/tag/infographic) [![Media Coverage Isn't Strategy: A Different Approach to Aviation & Travel Tech Startup Growth](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%201200x628%2020260529%20HW.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%201200x628%2020260529%20HW.png)](https://www.thinkinkpr.com/ithinkink/travel-startup-growth) ###### [Aviation](https://www.thinkinkpr.com/ithinkink/tag/aviation)|[PR & Media ](https://www.thinkinkpr.com/ithinkink/tag/pr-media) ### [Media Coverage Isn't Strategy: A Different Approach to Aviation & Travel Tech Startup Growth](https://www.thinkinkpr.com/ithinkink/travel-startup-growth) [![As Governments, Platforms and AI Distort Reality, in B2B Media We Trust](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%20Trust%20Media%201200x628%2020260514%20HW.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%20Trust%20Media%201200x628%2020260514%20HW.png)](https://www.thinkinkpr.com/ithinkink/trust-b2b-media) ###### [PR & Media](https://www.thinkinkpr.com/ithinkink/tag/pr-media)|[B2B ](https://www.thinkinkpr.com/ithinkink/tag/b2b) ### [As Governments, Platforms and AI Distort Reality, in B2B Media We Trust](https://www.thinkinkpr.com/ithinkink/trust-b2b-media) [![2026–27 Sustainability Communications Calendar](https://www.thinkinkpr.com/hs-fs/hubfs/2026-27-sustainability-communications-calendar-blog.png?width=767&name=2026-27-sustainability-communications-calendar-blog.png)](https://www.thinkinkpr.com/ithinkink/2026-27-sustainability-communications-calendar) ###### [Sustainability](https://www.thinkinkpr.com/ithinkink/tag/sustainability)|[PR & Media ](https://www.thinkinkpr.com/ithinkink/tag/pr-media) ### [2026–27 Sustainability Communications Calendar](https://www.thinkinkpr.com/ithinkink/2026-27-sustainability-communications-calendar) [![An Immigrant’s View of Power, Violence and the Unraveling of a Rules-Based World 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Media](https://www.thinkinkpr.com/ithinkink/tag/pr-media)|[AI ](https://www.thinkinkpr.com/ithinkink/tag/ai) ### [Reimagining B2B Visibility in the AI Search Era](https://www.thinkinkpr.com/ithinkink/visibility-b2b-pr-ai-search-optimization) [![The Old B2B PR Playbook doesn't work anymore](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Thumbnail%20Image%20for%20Infographic%20-%20%20Weird%20Media%20%232%2020250908%20HW.png?width=767&name=THINKINK%20-%20Thumbnail%20Image%20for%20Infographic%20-%20%20Weird%20Media%20%232%2020250908%20HW.png)](https://www.thinkinkpr.com/ithinkink/trade-media-isnt-sexy.-but-its-essential) ###### [PR & Media](https://www.thinkinkpr.com/ithinkink/tag/pr-media)|[Infographic ](https://www.thinkinkpr.com/ithinkink/tag/infographic) ### [The Old B2B PR Playbook doesn't work anymore](https://www.thinkinkpr.com/ithinkink/trade-media-isnt-sexy.-but-its-essential) [![What does b2b pr mean in Today's new media reality?](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Thumbnail%20Image%20for%20Infographic%20-%20%20Weird%20Media%20%231%2020250908%20HW.png?width=767&name=THINKINK%20-%20Thumbnail%20Image%20for%20Infographic%20-%20%20Weird%20Media%20%231%2020250908%20HW.png)](https://www.thinkinkpr.com/ithinkink/the-weird-new-world-of-media) ###### [PR & Media](https://www.thinkinkpr.com/ithinkink/tag/pr-media)|[Infographic ](https://www.thinkinkpr.com/ithinkink/tag/infographic) ### [What does b2b pr mean in Today's new media reality?](https://www.thinkinkpr.com/ithinkink/the-weird-new-world-of-media) [![Pitching to Ghosts: What the New and Weird World of Media Means for B2B](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Thumbnail%20Image%20PR%20Media%20Landscape%2020250714%20HW.png?width=767&name=THINKINK%20-%20Blog%20Thumbnail%20Image%20PR%20Media%20Landscape%2020250714%20HW.png)](https://www.thinkinkpr.com/ithinkink/b2bpr-media-landscape-change) ###### [PR & Media  ](https://www.thinkinkpr.com/ithinkink/tag/pr-media) ### [Pitching to Ghosts: What the New and Weird World of Media Means for B2B](https://www.thinkinkpr.com/ithinkink/b2bpr-media-landscape-change) [![Trump’s Travesty on the American Brand](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Thumbnail%20-%20Trumps%20Travesty%20on%20American%20Brand%201200x628%2020250623%20HW-1.png?width=767&name=THINKINK%20-%20Blog%20Thumbnail%20-%20Trumps%20Travesty%20on%20American%20Brand%201200x628%2020250623%20HW-1.png)](https://www.thinkinkpr.com/ithinkink/trump-travesty-brand-america) ###### [PR & Media  ](https://www.thinkinkpr.com/ithinkink/tag/pr-media) ### [Trump’s Travesty on the American Brand](https://www.thinkinkpr.com/ithinkink/trump-travesty-brand-america) [![A Look Back at 21 Years: Defining Achievements in a Milestone 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