--- title: Blog | THINKINK | Loyalty description: Loyalty | THINKINK's blog, where we write about the intersection of B2B communications and airline, loyalty, mobile, payments and travel sectors. image: https://www.thinkinkpr.com/hubfs/iStock-160519013.jpg --- [![THINKINK](https://www.thinkinkpr.com/hs-fs/hubfs/Black%20transparent%20logo%20thin%201901.png?width=150&height=51&name=Black%20transparent%20logo%20thin%201901.png "THINKINK")](https://www.thinkinkpr.com) - [Who We Are](https://www.thinkinkpr.com/who-we-are) - [What We Do](https://www.thinkinkpr.com/what-we-do) - [Think](https://www.thinkinkpr.com/what-we-do#think) - [Plan](https://www.thinkinkpr.com/what-we-do#plan) - [Do](https://www.thinkinkpr.com/what-we-do#do) - [Research](https://www.thinkinkpr.com/market-intelligence-research-services) - Industries - [Aviation](https://www.thinkinkpr.com/industries/aviation) - [Loyalty](https://www.thinkinkpr.com/industries/loyalty) - [MarTech](https://www.thinkinkpr.com/industries/martech) - [Payments](https://www.thinkinkpr.com/industries/payments) - [Retail](https://www.thinkinkpr.com/industries/retail) - [Sustainability](https://www.thinkinkpr.com/industries/sustainability) - [Discourse](https://www.thinkinkpr.com/ithinkink) - [Contact](https://www.thinkinkpr.com/contact-us) ## Loyalty ### Filter by Topic - [PR & Media (46)](https://www.thinkinkpr.com/ithinkink/tag/pr-media) - [Marketing (45)](https://www.thinkinkpr.com/ithinkink/tag/marketing) - [Sustainability (34)](https://www.thinkinkpr.com/ithinkink/tag/sustainability) - [Aviation (30)](https://www.thinkinkpr.com/ithinkink/tag/aviation) - [Payments (20)](https://www.thinkinkpr.com/ithinkink/tag/payments) - [Retail (20)](https://www.thinkinkpr.com/ithinkink/tag/retail) - [Interviews (14)](https://www.thinkinkpr.com/ithinkink/tag/interviews) - [Loyalty (13)](https://www.thinkinkpr.com/ithinkink/tag/loyalty) - [Research (11)](https://www.thinkinkpr.com/ithinkink/tag/research) - [TravelTech (9)](https://www.thinkinkpr.com/ithinkink/tag/traveltech) - [AI (7)](https://www.thinkinkpr.com/ithinkink/tag/ai) - [PRESCIENT (7)](https://www.thinkinkpr.com/ithinkink/tag/prescient) - [Hospitality (5)](https://www.thinkinkpr.com/ithinkink/tag/hospitality) - [MarTech (5)](https://www.thinkinkpr.com/ithinkink/tag/martech) - [Case Studies (4)](https://www.thinkinkpr.com/ithinkink/tag/case-studies) - [B2B (3)](https://www.thinkinkpr.com/ithinkink/tag/b2b) - [eBooks (3)](https://www.thinkinkpr.com/ithinkink/tag/ebooks) - [Infographic (2)](https://www.thinkinkpr.com/ithinkink/tag/infographic) [![Shaping Sales, Strategy and Growth through Consumer Loyalty Insights](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Research%20Case%20Study%20-%20Thumbnail%20-%201200x530%2020250804%20HW-1.png?width=767&name=THINKINK%20-%20Research%20Case%20Study%20-%20Thumbnail%20-%201200x530%2020250804%20HW-1.png)](https://www.thinkinkpr.com/ithinkink/shaping-sales-strategy-and-growth-through-consumer-loyalty-insights) ###### [Loyalty](https://www.thinkinkpr.com/ithinkink/tag/loyalty)|[Case Studies ](https://www.thinkinkpr.com/ithinkink/tag/case-studies) ### [Shaping Sales, Strategy and Growth through Consumer Loyalty Insights](https://www.thinkinkpr.com/ithinkink/shaping-sales-strategy-and-growth-through-consumer-loyalty-insights) [![Loyalty's Hidden Liability: Why ROI Starts Where Most Programs Stop](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%20Loyalty%20Leaders%20Series%20-%201200x628%2020250725.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%20Loyalty%20Leaders%20Series%20-%201200x628%2020250725.png)](https://www.thinkinkpr.com/ithinkink/loyalty-leadership-roi-increasing-value) ###### [Loyalty](https://www.thinkinkpr.com/ithinkink/tag/loyalty)|[Interviews ](https://www.thinkinkpr.com/ithinkink/tag/interviews) ### [Loyalty's Hidden Liability: Why ROI Starts Where Most Programs Stop](https://www.thinkinkpr.com/ithinkink/loyalty-leadership-roi-increasing-value) [![Positioning a Loyalty Leader with Data-Backed Storytelling](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Case%20Study%20-%20iSeatz%20Thumbnail%20-%201200x530%2020250703%20HW.png?width=767&name=THINKINK%20-%20Case%20Study%20-%20iSeatz%20Thumbnail%20-%201200x530%2020250703%20HW.png)](https://www.thinkinkpr.com/ithinkink/positioning-a-loyalty-leader-with-data-backed-storytelling) ###### [Loyalty](https://www.thinkinkpr.com/ithinkink/tag/loyalty)|[Case Studies ](https://www.thinkinkpr.com/ithinkink/tag/case-studies) ### [Positioning a Loyalty Leader with Data-Backed Storytelling](https://www.thinkinkpr.com/ithinkink/positioning-a-loyalty-leader-with-data-backed-storytelling) [![Building a Strong B2B Brand After a Complex Merger](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Case%20Study%20-%20Thumbnail%20-%201200x530%2020250401%20HW.png?width=767&name=THINKINK%20-%20Case%20Study%20-%20Thumbnail%20-%201200x530%2020250401%20HW.png)](https://www.thinkinkpr.com/ithinkink/building-a-strong-b2b-brand-after-a-complex-merger) ###### [Loyalty](https://www.thinkinkpr.com/ithinkink/tag/loyalty)|[Case Studies ](https://www.thinkinkpr.com/ithinkink/tag/case-studies) ### [Building a Strong B2B Brand After a Complex Merger](https://www.thinkinkpr.com/ithinkink/building-a-strong-b2b-brand-after-a-complex-merger) [![Observations on Travel Loyalty](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%20Observations%20on%20Travel%20Loyalty%20-%201200x675%20-%2020250127%20HW.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%20Observations%20on%20Travel%20Loyalty%20-%201200x675%20-%2020250127%20HW.png)](https://www.thinkinkpr.com/ithinkink/travel-loyalty-observations-2025) ###### [Loyalty](https://www.thinkinkpr.com/ithinkink/tag/loyalty)|[Aviation ](https://www.thinkinkpr.com/ithinkink/tag/aviation) ### [Observations on Travel Loyalty](https://www.thinkinkpr.com/ithinkink/travel-loyalty-observations-2025) [![The Great Loyalty Experiment: Can One Currency Rule Them All?](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%20An%20Exploration%20of%20Loyalty%20Currencies%20-%201200x675%20-%2020241126%20HW.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%20An%20Exploration%20of%20Loyalty%20Currencies%20-%201200x675%20-%2020241126%20HW.png)](https://www.thinkinkpr.com/ithinkink/universal-loyalty-programs) ###### [Loyalty  ](https://www.thinkinkpr.com/ithinkink/tag/loyalty) ### [The Great Loyalty Experiment: Can One Currency Rule Them All?](https://www.thinkinkpr.com/ithinkink/universal-loyalty-programs) [![Inside the New Dynamics of Customer Loyalty](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%20Inside%20the%20New%20Dynamics%20of%20Customer%20Loyalty%20-%201200x675%20-%2020241017%20FINAL%20APPROVED.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%20Inside%20the%20New%20Dynamics%20of%20Customer%20Loyalty%20-%201200x675%20-%2020241017%20FINAL%20APPROVED.png)](https://www.thinkinkpr.com/ithinkink/new-loyalty-dynamics) ###### [Loyalty](https://www.thinkinkpr.com/ithinkink/tag/loyalty)|[Retail ](https://www.thinkinkpr.com/ithinkink/tag/retail) ### [Inside the New Dynamics of Customer Loyalty](https://www.thinkinkpr.com/ithinkink/new-loyalty-dynamics) [![Fear, Loathing & Leaving Facebook: The Challenge for Loyalty Marketers](https://www.thinkinkpr.com/hs-fs/hubfs/iStock-943974856.jpg?width=767&name=iStock-943974856.jpg)](https://www.thinkinkpr.com/ithinkink/leaving-facebook-challenge-for-loyalty-marketers) ###### [Loyalty  ](https://www.thinkinkpr.com/ithinkink/tag/loyalty) ### [Fear, Loathing & Leaving Facebook: The Challenge for Loyalty Marketers](https://www.thinkinkpr.com/ithinkink/leaving-facebook-challenge-for-loyalty-marketers) [![Fighting Airline Loyalty Fraud: The Constantly Moving Target](https://www.thinkinkpr.com/hs-fs/hubfs/Blog_Media/ThinkInk-Airline-Loyaty-Hacking-170327-image01-e1490590467411.jpg?width=767&name=ThinkInk-Airline-Loyaty-Hacking-170327-image01-e1490590467411.jpg)](https://www.thinkinkpr.com/ithinkink/fighting-airline-loyalty-fraud-constantly-moving-target) ###### [Loyalty](https://www.thinkinkpr.com/ithinkink/tag/loyalty)|[Aviation ](https://www.thinkinkpr.com/ithinkink/tag/aviation) ### [Fighting Airline Loyalty Fraud: The Constantly Moving Target](https://www.thinkinkpr.com/ithinkink/fighting-airline-loyalty-fraud-constantly-moving-target) [![The Retailing Loyalty Dilemma: How to Stay Connected With Customers Post-Purchase](https://www.thinkinkpr.com/hs-fs/hubfs/Blog_Media/RetailUSeme1-1.jpg?width=767&name=RetailUSeme1-1.jpg)](https://www.thinkinkpr.com/ithinkink/retailing-loyalty-dilemma-stay-connected-customers-post-purchase) ###### [Loyalty  ](https://www.thinkinkpr.com/ithinkink/tag/loyalty) ### [The Retailing Loyalty Dilemma: How to Stay Connected With Customers Post-Purchase](https://www.thinkinkpr.com/ithinkink/retailing-loyalty-dilemma-stay-connected-customers-post-purchase) [![The New Key to Customer Loyalty: 'Brand Desirability'](https://www.thinkinkpr.com/hs-fs/hubfs/Blog_Media/iStock_77217473_SMALL.jpg?width=767&name=iStock_77217473_SMALL.jpg)](https://www.thinkinkpr.com/ithinkink/new-key-customer-loyalty-brand-desirability) ###### [Loyalty  ](https://www.thinkinkpr.com/ithinkink/tag/loyalty) ### [The New Key to Customer Loyalty: 'Brand Desirability'](https://www.thinkinkpr.com/ithinkink/new-key-customer-loyalty-brand-desirability) [![What drives mobile loyalty these days?](https://www.thinkinkpr.com/hs-fs/hubfs/Blog_Media/cell-phone-e1454353427699-1.jpg?width=767&name=cell-phone-e1454353427699-1.jpg)](https://www.thinkinkpr.com/ithinkink/drives-mobile-loyalty-days) ###### [Loyalty  ](https://www.thinkinkpr.com/ithinkink/tag/loyalty) ### [What drives mobile loyalty these days?](https://www.thinkinkpr.com/ithinkink/drives-mobile-loyalty-days) [1](https://www.thinkinkpr.com/ithinkink/tag/loyalty/page/1) [2](https://www.thinkinkpr.com/ithinkink/tag/loyalty/page/2) [![footer-logo](https://www.thinkinkpr.com/hs-fs/hubfs/ThinkInk_Nov19/images/Home/footer-logo.png?width=160&height=160&name=footer-logo.png "footer-logo")](https://www.thinkinkpr.com/) - [Who We Are](https://www.thinkinkpr.com/who-we-are) - [What We Do](https://www.thinkinkpr.com/what-we-do) - [Research](https://www.thinkinkpr.com/market-intelligence-research-services) - Industries - [Discourse](https://www.thinkinkpr.com/ithinkink) - [Contact](https://www.thinkinkpr.com/contact-us) - United 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