--- title: Blog | THINKINK | Aviation description: Aviation | THINKINK's blog, where we write about the intersection of B2B communications and airline, loyalty, mobile, payments and travel sectors. image: https://www.thinkinkpr.com/hubfs/iStock-160519013.jpg --- [![THINKINK](https://www.thinkinkpr.com/hs-fs/hubfs/Black%20transparent%20logo%20thin%201901.png?width=150&height=51&name=Black%20transparent%20logo%20thin%201901.png "THINKINK")](https://www.thinkinkpr.com) - [Who We Are](https://www.thinkinkpr.com/who-we-are) - [What We Do](https://www.thinkinkpr.com/what-we-do) - [Think](https://www.thinkinkpr.com/what-we-do#think) - [Plan](https://www.thinkinkpr.com/what-we-do#plan) - [Do](https://www.thinkinkpr.com/what-we-do#do) - [Research](https://www.thinkinkpr.com/market-intelligence-research-services) - Industries - [Aviation](https://www.thinkinkpr.com/industries/aviation) - [Loyalty](https://www.thinkinkpr.com/industries/loyalty) - [MarTech](https://www.thinkinkpr.com/industries/martech) - [Payments](https://www.thinkinkpr.com/industries/payments) - [Retail](https://www.thinkinkpr.com/industries/retail) - [Sustainability](https://www.thinkinkpr.com/industries/sustainability) - [Discourse](https://www.thinkinkpr.com/ithinkink) - [Contact](https://www.thinkinkpr.com/contact-us) ## Aviation ### Filter by Topic - [PR & Media (46)](https://www.thinkinkpr.com/ithinkink/tag/pr-media) - [Marketing (45)](https://www.thinkinkpr.com/ithinkink/tag/marketing) - [Sustainability (34)](https://www.thinkinkpr.com/ithinkink/tag/sustainability) - [Aviation (30)](https://www.thinkinkpr.com/ithinkink/tag/aviation) - [Payments (20)](https://www.thinkinkpr.com/ithinkink/tag/payments) - [Retail (20)](https://www.thinkinkpr.com/ithinkink/tag/retail) - [Interviews (14)](https://www.thinkinkpr.com/ithinkink/tag/interviews) - [Loyalty (13)](https://www.thinkinkpr.com/ithinkink/tag/loyalty) - [Research (11)](https://www.thinkinkpr.com/ithinkink/tag/research) - [TravelTech (9)](https://www.thinkinkpr.com/ithinkink/tag/traveltech) - [AI (7)](https://www.thinkinkpr.com/ithinkink/tag/ai) - [PRESCIENT (7)](https://www.thinkinkpr.com/ithinkink/tag/prescient) - [Hospitality (5)](https://www.thinkinkpr.com/ithinkink/tag/hospitality) - [MarTech (5)](https://www.thinkinkpr.com/ithinkink/tag/martech) - [Case Studies (4)](https://www.thinkinkpr.com/ithinkink/tag/case-studies) - [B2B (3)](https://www.thinkinkpr.com/ithinkink/tag/b2b) - [eBooks (3)](https://www.thinkinkpr.com/ithinkink/tag/ebooks) - [Infographic (2)](https://www.thinkinkpr.com/ithinkink/tag/infographic) [![Moving Beyond Sustainability: SAF's New Role in Energy Security and Supply Chain Stability](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Hero%20Image%20-%20SAFs%20New%20Role%20in%20Energy%20Security%20-%20Vanessa%20quote%2020260608%20HW-2.png?width=767&name=THINKINK%20-%20Hero%20Image%20-%20SAFs%20New%20Role%20in%20Energy%20Security%20-%20Vanessa%20quote%2020260608%20HW-2.png)](https://www.thinkinkpr.com/ithinkink/safs-new-role-energy-security) ###### [Sustainability](https://www.thinkinkpr.com/ithinkink/tag/sustainability)|[Aviation ](https://www.thinkinkpr.com/ithinkink/tag/aviation) ### [Moving Beyond Sustainability: SAF's New Role in Energy Security and Supply Chain Stability](https://www.thinkinkpr.com/ithinkink/safs-new-role-energy-security) [![Media Coverage Isn't Strategy: A Different Approach to Aviation & Travel Tech Startup Growth](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%201200x628%2020260529%20HW.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%201200x628%2020260529%20HW.png)](https://www.thinkinkpr.com/ithinkink/travel-startup-growth) ###### [Aviation](https://www.thinkinkpr.com/ithinkink/tag/aviation)|[PR & Media ](https://www.thinkinkpr.com/ithinkink/tag/pr-media) ### [Media Coverage Isn't Strategy: A Different Approach to Aviation & Travel Tech Startup Growth](https://www.thinkinkpr.com/ithinkink/travel-startup-growth) [![When Modernization Meets Resistance: What Forces Change When Willingness Runs Out](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%202%20-%20Timothy%20ONeil%20Dunne%20-%20Points%20of%20Departure%20-%201200x628%2020251216.png?width=767&name=THINKINK%20-%20Blog%20Image%202%20-%20Timothy%20ONeil%20Dunne%20-%20Points%20of%20Departure%20-%201200x628%2020251216.png)](https://www.thinkinkpr.com/ithinkink/when-modernization-meets-resistance-part-two) ###### [Aviation](https://www.thinkinkpr.com/ithinkink/tag/aviation)|[Interviews ](https://www.thinkinkpr.com/ithinkink/tag/interviews) ### [When Modernization Meets Resistance: What Forces Change When Willingness Runs Out](https://www.thinkinkpr.com/ithinkink/when-modernization-meets-resistance-part-two) [![When Modernization Meets Resistance: Inside Aviation’s Willingness Gap](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%201%20-%20Timothy%20ONeil%20Dunne%20-%20Points%20of%20Departure%20-%201200x628%2020251216.png?width=767&name=THINKINK%20-%20Blog%20Image%201%20-%20Timothy%20ONeil%20Dunne%20-%20Points%20of%20Departure%20-%201200x628%2020251216.png)](https://www.thinkinkpr.com/ithinkink/when-modernization-meets-resistance-part-one) ###### [Aviation](https://www.thinkinkpr.com/ithinkink/tag/aviation)|[Interviews ](https://www.thinkinkpr.com/ithinkink/tag/interviews) ### [When Modernization Meets Resistance: Inside Aviation’s Willingness Gap](https://www.thinkinkpr.com/ithinkink/when-modernization-meets-resistance-part-one) [![One Trip, One Record: The “Single Source of Truth” Comes for Airline Retailing](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%20Boris%20Padovan%20-%20Points%20of%20Departure%20-%201200x628%2020251007.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%20Boris%20Padovan%20-%20Points%20of%20Departure%20-%201200x628%2020251007.png)](https://www.thinkinkpr.com/ithinkink/fixing-airlines-retailing-gaps) ###### [Aviation](https://www.thinkinkpr.com/ithinkink/tag/aviation)|[Interviews ](https://www.thinkinkpr.com/ithinkink/tag/interviews) ### [One Trip, One Record: The “Single Source of Truth” Comes for Airline Retailing](https://www.thinkinkpr.com/ithinkink/fixing-airlines-retailing-gaps) [![Breaking the Patch Cycle: A Practical Path to Airline Modernization](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%20Meir%20Hadassi%20Turner%20-%20Points%20of%20Departure%20-%201200x628%2020251014.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%20Meir%20Hadassi%20Turner%20-%20Points%20of%20Departure%20-%201200x628%2020251014.png)](https://www.thinkinkpr.com/ithinkink/breaking-the-patch-cycle-a-practical-path-to-airline-modernization) ###### [Aviation](https://www.thinkinkpr.com/ithinkink/tag/aviation)|[Interviews ](https://www.thinkinkpr.com/ithinkink/tag/interviews) ### [Breaking the Patch Cycle: A Practical Path to Airline Modernization](https://www.thinkinkpr.com/ithinkink/breaking-the-patch-cycle-a-practical-path-to-airline-modernization) [![From Silos to Sales: Inside Aviation’s Retail Dilemma](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%20Paul%20Bilham%20-%20Points%20of%20Departure%20-%201200x628%2020250917.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%20Paul%20Bilham%20-%20Points%20of%20Departure%20-%201200x628%2020250917.png)](https://www.thinkinkpr.com/ithinkink/silos-to-onboard-retail-sales) ###### [Aviation](https://www.thinkinkpr.com/ithinkink/tag/aviation)|[Interviews ](https://www.thinkinkpr.com/ithinkink/tag/interviews) ### [From Silos to Sales: Inside Aviation’s Retail Dilemma](https://www.thinkinkpr.com/ithinkink/silos-to-onboard-retail-sales) [![Modernization Delayed: Why Airline Innovation Keeps Falling Short](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%20Points%20of%20Departure%20-%201200x628%2020250723%20CROPPED.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%20Points%20of%20Departure%20-%201200x628%2020250723%20CROPPED.png)](https://www.thinkinkpr.com/ithinkink/modernization-delayed-why-airline-innovation-keeps-falling-short) ###### [Aviation](https://www.thinkinkpr.com/ithinkink/tag/aviation)|[Interviews ](https://www.thinkinkpr.com/ithinkink/tag/interviews) ### [Modernization Delayed: Why Airline Innovation Keeps Falling Short](https://www.thinkinkpr.com/ithinkink/modernization-delayed-why-airline-innovation-keeps-falling-short) [![The Uncertainty Tax: The Real Impact of Tariffs on the Aviation Industry...and how to combat it](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Thumbnail%20-%20Aviation%20Blog%20for%20Research%20Services%201200x628%2020250610%20HW.png?width=767&name=THINKINK%20-%20Blog%20Thumbnail%20-%20Aviation%20Blog%20for%20Research%20Services%201200x628%2020250610%20HW.png)](https://www.thinkinkpr.com/ithinkink/aviation-tariffs-uncertainty) ###### [Aviation](https://www.thinkinkpr.com/ithinkink/tag/aviation)|[Research ](https://www.thinkinkpr.com/ithinkink/tag/research) ### [The Uncertainty Tax: The Real Impact of Tariffs on the Aviation Industry...and how to combat it](https://www.thinkinkpr.com/ithinkink/aviation-tariffs-uncertainty) [![​​The Sustainability Challenge: Prevailing Themes Impacting the Asia-Pacific Aviation Sector​](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%20APAC%20Sustainability%20Trends%20-%201200x675%20-%2020250211%20HW-2.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%20APAC%20Sustainability%20Trends%20-%201200x675%20-%2020250211%20HW-2.png)](https://www.thinkinkpr.com/ithinkink/sustainability-trends-asia-pacific-aviation) ###### [Sustainability](https://www.thinkinkpr.com/ithinkink/tag/sustainability)|[Aviation ](https://www.thinkinkpr.com/ithinkink/tag/aviation) ### [​​The Sustainability Challenge: Prevailing Themes Impacting the Asia-Pacific Aviation Sector​](https://www.thinkinkpr.com/ithinkink/sustainability-trends-asia-pacific-aviation) [![Observations on Travel Loyalty](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%20Observations%20on%20Travel%20Loyalty%20-%201200x675%20-%2020250127%20HW.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%20Observations%20on%20Travel%20Loyalty%20-%201200x675%20-%2020250127%20HW.png)](https://www.thinkinkpr.com/ithinkink/travel-loyalty-observations-2025) ###### [Loyalty](https://www.thinkinkpr.com/ithinkink/tag/loyalty)|[Aviation ](https://www.thinkinkpr.com/ithinkink/tag/aviation) ### [Observations on Travel Loyalty](https://www.thinkinkpr.com/ithinkink/travel-loyalty-observations-2025) [![The True Cost of Flying: Can Aviation Ever Be Sustainable?](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%20Aviation%20Sustainability%20Part%202%20Image%20-%201200x675%20-%2020250108%20HW.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%20Aviation%20Sustainability%20Part%202%20Image%20-%201200x675%20-%2020250108%20HW.png)](https://www.thinkinkpr.com/ithinkink/can-aviation-be-sustainable) ###### [Sustainability](https://www.thinkinkpr.com/ithinkink/tag/sustainability)|[Aviation ](https://www.thinkinkpr.com/ithinkink/tag/aviation) ### [The True Cost of Flying: Can Aviation Ever Be Sustainable?](https://www.thinkinkpr.com/ithinkink/can-aviation-be-sustainable) [1](https://www.thinkinkpr.com/ithinkink/tag/aviation/page/1) [2](https://www.thinkinkpr.com/ithinkink/tag/aviation/page/2) [3](https://www.thinkinkpr.com/ithinkink/tag/aviation/page/3) [![footer-logo](https://www.thinkinkpr.com/hs-fs/hubfs/ThinkInk_Nov19/images/Home/footer-logo.png?width=160&height=160&name=footer-logo.png 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