--- title: Blog | THINKINK (9) description: THINKINK's blog, where we write about the intersection of B2B communications and airline, loyalty, mobile, payments and travel sectors. (9) image: https://www.thinkinkpr.com/hubfs/iStock-160519013.jpg --- [![THINKINK](https://www.thinkinkpr.com/hs-fs/hubfs/Black%20transparent%20logo%20thin%201901.png?width=150&height=51&name=Black%20transparent%20logo%20thin%201901.png "THINKINK")](https://www.thinkinkpr.com) - [Who We Are](https://www.thinkinkpr.com/who-we-are) - [What We Do](https://www.thinkinkpr.com/what-we-do) - [Think](https://www.thinkinkpr.com/what-we-do#think) - [Plan](https://www.thinkinkpr.com/what-we-do#plan) - [Do](https://www.thinkinkpr.com/what-we-do#do) - [Research](https://www.thinkinkpr.com/market-intelligence-research-services) - Industries - [Aviation](https://www.thinkinkpr.com/industries/aviation) - [Loyalty](https://www.thinkinkpr.com/industries/loyalty) - [MarTech](https://www.thinkinkpr.com/industries/martech) - [Payments](https://www.thinkinkpr.com/industries/payments) - [Retail](https://www.thinkinkpr.com/industries/retail) - [Sustainability](https://www.thinkinkpr.com/industries/sustainability) - [Discourse](https://www.thinkinkpr.com/ithinkink) - [Contact](https://www.thinkinkpr.com/contact-us) ### Filter by Topic - [PR & Media (46)](https://www.thinkinkpr.com/ithinkink/tag/pr-media) - [Marketing (45)](https://www.thinkinkpr.com/ithinkink/tag/marketing) - [Sustainability (34)](https://www.thinkinkpr.com/ithinkink/tag/sustainability) - [Aviation (30)](https://www.thinkinkpr.com/ithinkink/tag/aviation) - [Payments (20)](https://www.thinkinkpr.com/ithinkink/tag/payments) - [Retail (20)](https://www.thinkinkpr.com/ithinkink/tag/retail) - [Interviews (14)](https://www.thinkinkpr.com/ithinkink/tag/interviews) - [Loyalty (13)](https://www.thinkinkpr.com/ithinkink/tag/loyalty) - [Research (11)](https://www.thinkinkpr.com/ithinkink/tag/research) - [TravelTech (9)](https://www.thinkinkpr.com/ithinkink/tag/traveltech) - [AI (7)](https://www.thinkinkpr.com/ithinkink/tag/ai) - [PRESCIENT (7)](https://www.thinkinkpr.com/ithinkink/tag/prescient) - [Hospitality (5)](https://www.thinkinkpr.com/ithinkink/tag/hospitality) - [MarTech (5)](https://www.thinkinkpr.com/ithinkink/tag/martech) - [Case Studies (4)](https://www.thinkinkpr.com/ithinkink/tag/case-studies) - [B2B (3)](https://www.thinkinkpr.com/ithinkink/tag/b2b) - [eBooks (3)](https://www.thinkinkpr.com/ithinkink/tag/ebooks) - [Infographic (2)](https://www.thinkinkpr.com/ithinkink/tag/infographic) [![When did you last update your B2B buyer personas?](https://www.thinkinkpr.com/hs-fs/hubfs/UpdateBuyerPersonas.jpg?width=767&name=UpdateBuyerPersonas.jpg)](https://www.thinkinkpr.com/ithinkink/when-did-you-last-update-your-b2b-buyer-personas) ###### [PR & Media  ](https://www.thinkinkpr.com/ithinkink/tag/pr-media) ### [When did you last update your B2B buyer personas?](https://www.thinkinkpr.com/ithinkink/when-did-you-last-update-your-b2b-buyer-personas) [![Fact or Myth: My B2B Tech Company Doesn’t Need Buyer Personas](https://www.thinkinkpr.com/hs-fs/hubfs/B2BTechBuyerPersonas.jpg?width=767&name=B2BTechBuyerPersonas.jpg)](https://www.thinkinkpr.com/ithinkink/fact-or-myth-my-b2b-tech-company-doesnt-need-buyer-personas) ###### [PR & Media  ](https://www.thinkinkpr.com/ithinkink/tag/pr-media) ### [Fact or Myth: My B2B Tech Company Doesn’t Need Buyer Personas](https://www.thinkinkpr.com/ithinkink/fact-or-myth-my-b2b-tech-company-doesnt-need-buyer-personas) [![5 Ways to Understand your Target Audience’s Needs](https://www.thinkinkpr.com/hs-fs/hubfs/UnderstandTargetAudienceNeeds.png?width=767&name=UnderstandTargetAudienceNeeds.png)](https://www.thinkinkpr.com/ithinkink/5-ways-understand-target-audiences-needs) ###### [Research  ](https://www.thinkinkpr.com/ithinkink/tag/research) ### [5 Ways to Understand your Target Audience’s Needs](https://www.thinkinkpr.com/ithinkink/5-ways-understand-target-audiences-needs) [![COVID-19's hangover on airline communications](https://www.thinkinkpr.com/hs-fs/hubfs/covid-19s-hangover-on-airline-communications.jpg?width=767&name=covid-19s-hangover-on-airline-communications.jpg)](https://www.thinkinkpr.com/ithinkink/covid-19s-hangover-on-airline-communications) ###### [Aviation  ](https://www.thinkinkpr.com/ithinkink/tag/aviation) ### [COVID-19's hangover on airline communications](https://www.thinkinkpr.com/ithinkink/covid-19s-hangover-on-airline-communications) [![When will airlines use customer data intelligently?](https://www.thinkinkpr.com/hs-fs/hubfs/when-will-airlines-use-customer-data-intelligently.jpg?width=767&name=when-will-airlines-use-customer-data-intelligently.jpg)](https://www.thinkinkpr.com/ithinkink/when-will-airlines-use-customer-data-intelligently) ###### [Aviation  ](https://www.thinkinkpr.com/ithinkink/tag/aviation) ### [When will airlines use customer data intelligently?](https://www.thinkinkpr.com/ithinkink/when-will-airlines-use-customer-data-intelligently) [![WTPR?! On Luxury Brands, PR Agencies, Politics, Polarization & Profits](https://www.thinkinkpr.com/hs-fs/hubfs/18trumptexas-A-superJumbo.jpg?width=767&name=18trumptexas-A-superJumbo.jpg)](https://www.thinkinkpr.com/ithinkink/wtpr-luxury-brands-pr-agencies-politics-polarization-profits) ###### [PR & Media  ](https://www.thinkinkpr.com/ithinkink/tag/pr-media) ### [WTPR?! On Luxury Brands, PR Agencies, Politics, Polarization & Profits](https://www.thinkinkpr.com/ithinkink/wtpr-luxury-brands-pr-agencies-politics-polarization-profits) [![3 Ways NOT to Write About Your Award-Winning B2B Technology Company](https://www.thinkinkpr.com/hs-fs/hubfs/iStock-160519013.jpg?width=767&name=iStock-160519013.jpg)](https://www.thinkinkpr.com/ithinkink/3-ways-not-to-write-about-your-technology-company) ###### [PR & Media  ](https://www.thinkinkpr.com/ithinkink/tag/pr-media) ### [3 Ways NOT to Write About Your Award-Winning B2B Technology Company](https://www.thinkinkpr.com/ithinkink/3-ways-not-to-write-about-your-technology-company) [![Startup to Scaleup: What Drives the Success of Travel Tech Companies?](https://www.thinkinkpr.com/hs-fs/hubfs/iStock-1030263060-2.jpg?width=767&name=iStock-1030263060-2.jpg)](https://www.thinkinkpr.com/ithinkink/from-startup-to-scaleup-what-drives-the-success-of-travel-companies) ###### [TravelTech  ](https://www.thinkinkpr.com/ithinkink/tag/traveltech) ### [Startup to Scaleup: What Drives the Success of Travel Tech Companies?](https://www.thinkinkpr.com/ithinkink/from-startup-to-scaleup-what-drives-the-success-of-travel-companies) [![Everything Old is New Again: The Rise of the Resale Marketplace](https://www.thinkinkpr.com/hs-fs/hubfs/iStock-536010709.jpg?width=767&name=iStock-536010709.jpg)](https://www.thinkinkpr.com/ithinkink/everything-old-is-new-again) ###### [Retail  ](https://www.thinkinkpr.com/ithinkink/tag/retail) ### [Everything Old is New Again: The Rise of the Resale Marketplace](https://www.thinkinkpr.com/ithinkink/everything-old-is-new-again) [![WTPR?! Why Do Some PR Agencies Value Profit More Than Peoples’ Lives?](https://www.thinkinkpr.com/hs-fs/hubfs/iStock-952625347-1.png?width=767&name=iStock-952625347-1.png)](https://www.thinkinkpr.com/ithinkink/wtpr-why-do-some-pr-agencies-value-profit-more-over-peoples-lives) ###### [PR & Media  ](https://www.thinkinkpr.com/ithinkink/tag/pr-media) ### [WTPR?! Why Do Some PR Agencies Value Profit More Than Peoples’ Lives?](https://www.thinkinkpr.com/ithinkink/wtpr-why-do-some-pr-agencies-value-profit-more-over-peoples-lives) [![Fake Retail Experiences Are Dead: How to Be an Authentic Retailer](https://www.thinkinkpr.com/hs-fs/hubfs/authentic-retailer-header.png?width=767&name=authentic-retailer-header.png)](https://www.thinkinkpr.com/ithinkink/how-to-be-an-authentic-retailer) ###### [Retail  ](https://www.thinkinkpr.com/ithinkink/tag/retail) ### [Fake Retail Experiences Are Dead: How to Be an Authentic Retailer](https://www.thinkinkpr.com/ithinkink/how-to-be-an-authentic-retailer) [![Experience, Convenience and the Physical Space – What Retailing Will Look Like This Year](https://www.thinkinkpr.com/hs-fs/hubfs/iStock-1025152800.jpg?width=767&name=iStock-1025152800.jpg)](https://www.thinkinkpr.com/ithinkink/retail-outlook-2019) ###### [Retail  ](https://www.thinkinkpr.com/ithinkink/tag/retail) ### [Experience, Convenience and the Physical Space – What Retailing Will Look Like This Year](https://www.thinkinkpr.com/ithinkink/retail-outlook-2019) [1](https://www.thinkinkpr.com/ithinkink/page/1) [...](https://www.thinkinkpr.com/ithinkink/page/4) [7](https://www.thinkinkpr.com/ithinkink/page/7) [8](https://www.thinkinkpr.com/ithinkink/page/8) [9](https://www.thinkinkpr.com/ithinkink/page/9) [10](https://www.thinkinkpr.com/ithinkink/page/10) [11](https://www.thinkinkpr.com/ithinkink/page/11) [...](https://www.thinkinkpr.com/ithinkink/page/14) [18](https://www.thinkinkpr.com/ithinkink/page/18) [![footer-logo](https://www.thinkinkpr.com/hs-fs/hubfs/ThinkInk_Nov19/images/Home/footer-logo.png?width=160&height=160&name=footer-logo.png "footer-logo")](https://www.thinkinkpr.com/) - [Who We Are](https://www.thinkinkpr.com/who-we-are) - [What We Do](https://www.thinkinkpr.com/what-we-do) - [Research](https://www.thinkinkpr.com/market-intelligence-research-services) - Industries - [Discourse](https://www.thinkinkpr.com/ithinkink) - [Contact](https://www.thinkinkpr.com/contact-us) - United States - Canada - United Kingdom - Australia ### Sign Up For Our Newsletter - [Privacy](https://www.thinkinkpr.com/privacy-policy) | [Contact Us](https://www.thinkinkpr.com/contact) © 2026 THINKINK. All Rights Reserved