--- title: Blog | THINKINK (3) description: THINKINK's blog, where we write about the intersection of B2B communications and airline, loyalty, mobile, payments and travel sectors. (3) image: https://www.thinkinkpr.com/hubfs/iStock-160519013.jpg --- [![THINKINK](https://www.thinkinkpr.com/hs-fs/hubfs/Black%20transparent%20logo%20thin%201901.png?width=150&height=51&name=Black%20transparent%20logo%20thin%201901.png "THINKINK")](https://www.thinkinkpr.com) - [Who We Are](https://www.thinkinkpr.com/who-we-are) - [What We Do](https://www.thinkinkpr.com/what-we-do) - [Think](https://www.thinkinkpr.com/what-we-do#think) - [Plan](https://www.thinkinkpr.com/what-we-do#plan) - [Do](https://www.thinkinkpr.com/what-we-do#do) - [Research](https://www.thinkinkpr.com/market-intelligence-research-services) - Industries - [Aviation](https://www.thinkinkpr.com/industries/aviation) - [Loyalty](https://www.thinkinkpr.com/industries/loyalty) - [MarTech](https://www.thinkinkpr.com/industries/martech) - [Payments](https://www.thinkinkpr.com/industries/payments) - [Retail](https://www.thinkinkpr.com/industries/retail) - 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(7)](https://www.thinkinkpr.com/ithinkink/tag/prescient) - [Hospitality (5)](https://www.thinkinkpr.com/ithinkink/tag/hospitality) - [MarTech (5)](https://www.thinkinkpr.com/ithinkink/tag/martech) - [Case Studies (4)](https://www.thinkinkpr.com/ithinkink/tag/case-studies) - [B2B (3)](https://www.thinkinkpr.com/ithinkink/tag/b2b) - [eBooks (3)](https://www.thinkinkpr.com/ithinkink/tag/ebooks) - [Infographic (2)](https://www.thinkinkpr.com/ithinkink/tag/infographic) [![Disruption, Doubt and a New Direction: A Global Sustainability Outlook](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%20Disruption%2c%20Doubt%20and%20a%20New%20Direction%20-%201200x675%20-%2020260120%20HW.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%20Disruption%2c%20Doubt%20and%20a%20New%20Direction%20-%201200x675%20-%2020260120%20HW.png)](https://www.thinkinkpr.com/ithinkink/disruption-doubt-new-direction-sustainability-outlook-ebook) ###### [Sustainability  ](https://www.thinkinkpr.com/ithinkink/tag/sustainability) ### [Disruption, Doubt and a New Direction: A Global Sustainability Outlook](https://www.thinkinkpr.com/ithinkink/disruption-doubt-new-direction-sustainability-outlook-ebook) [![A Tale of Two Markets: Our 2026 US–UK Retail Outlook](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%20A%20Tale%20of%20Two%20Cities%20-%201200x628%2020251212.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%20A%20Tale%20of%20Two%20Cities%20-%201200x628%2020251212.png)](https://www.thinkinkpr.com/ithinkink/2026-us-uk-retail-outlook) ###### [Retail  ](https://www.thinkinkpr.com/ithinkink/tag/retail) ### [A Tale of Two Markets: Our 2026 US–UK Retail Outlook](https://www.thinkinkpr.com/ithinkink/2026-us-uk-retail-outlook) [![The B2B Playbook for Better Customer Feedback, Smarter Data and Stronger Decisions](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%20The%20B2B%20Playbook%20-%201200x675%20-%2020260120%20HW.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%20The%20B2B%20Playbook%20-%201200x675%20-%2020260120%20HW.png)](https://www.thinkinkpr.com/ithinkink/the-b2b-playbook-customer-feedback) ###### [Research](https://www.thinkinkpr.com/ithinkink/tag/research)|[PRESCIENT ](https://www.thinkinkpr.com/ithinkink/tag/prescient) ### [The B2B Playbook for Better Customer Feedback, Smarter Data and Stronger Decisions](https://www.thinkinkpr.com/ithinkink/the-b2b-playbook-customer-feedback) [![One Trip, One Record: The “Single Source of Truth” Comes for Airline Retailing](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%20Boris%20Padovan%20-%20Points%20of%20Departure%20-%201200x628%2020251007.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%20Boris%20Padovan%20-%20Points%20of%20Departure%20-%201200x628%2020251007.png)](https://www.thinkinkpr.com/ithinkink/fixing-airlines-retailing-gaps) ###### [Aviation](https://www.thinkinkpr.com/ithinkink/tag/aviation)|[Interviews ](https://www.thinkinkpr.com/ithinkink/tag/interviews) ### [One Trip, One Record: The “Single Source of Truth” Comes for Airline Retailing](https://www.thinkinkpr.com/ithinkink/fixing-airlines-retailing-gaps) [![Breaking the Patch Cycle: A Practical Path to Airline Modernization](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%20Meir%20Hadassi%20Turner%20-%20Points%20of%20Departure%20-%201200x628%2020251014.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%20Meir%20Hadassi%20Turner%20-%20Points%20of%20Departure%20-%201200x628%2020251014.png)](https://www.thinkinkpr.com/ithinkink/breaking-the-patch-cycle-a-practical-path-to-airline-modernization) ###### [Aviation](https://www.thinkinkpr.com/ithinkink/tag/aviation)|[Interviews ](https://www.thinkinkpr.com/ithinkink/tag/interviews) ### [Breaking the Patch Cycle: A Practical Path to Airline Modernization](https://www.thinkinkpr.com/ithinkink/breaking-the-patch-cycle-a-practical-path-to-airline-modernization) [![Sustainability Leadership: Managing Carbon Removal Portfolios](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Sustainability%20Leadership%20Thumbnail%20-%20ClimFi%201200x530%2020250925%20HW.png?width=767&name=THINKINK%20-%20Sustainability%20Leadership%20Thumbnail%20-%20ClimFi%201200x530%2020250925%20HW.png)](https://www.thinkinkpr.com/ithinkink/sustainability-leadership-managing-carbon-removal-portfolios) ###### [Sustainability](https://www.thinkinkpr.com/ithinkink/tag/sustainability)|[Interviews ](https://www.thinkinkpr.com/ithinkink/tag/interviews) ### [Sustainability Leadership: Managing Carbon Removal Portfolios](https://www.thinkinkpr.com/ithinkink/sustainability-leadership-managing-carbon-removal-portfolios) [![Sustainability Leadership: Putting Oil Back Underground](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Sustainability%20Leadership%20Thumbnail%20-%20Charm%20Industrial%201200x530%2020250925%20HW.png?width=767&name=THINKINK%20-%20Sustainability%20Leadership%20Thumbnail%20-%20Charm%20Industrial%201200x530%2020250925%20HW.png)](https://www.thinkinkpr.com/ithinkink/sustainability-leadership-putting-oil-back-underground) ###### [Sustainability](https://www.thinkinkpr.com/ithinkink/tag/sustainability)|[Interviews ](https://www.thinkinkpr.com/ithinkink/tag/interviews) ### [Sustainability Leadership: Putting Oil Back Underground](https://www.thinkinkpr.com/ithinkink/sustainability-leadership-putting-oil-back-underground) [![From Silos to Sales: Inside Aviation’s Retail Dilemma](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%20Paul%20Bilham%20-%20Points%20of%20Departure%20-%201200x628%2020250917.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%20Paul%20Bilham%20-%20Points%20of%20Departure%20-%201200x628%2020250917.png)](https://www.thinkinkpr.com/ithinkink/silos-to-onboard-retail-sales) ###### [Aviation](https://www.thinkinkpr.com/ithinkink/tag/aviation)|[Interviews ](https://www.thinkinkpr.com/ithinkink/tag/interviews) ### [From Silos to Sales: Inside Aviation’s Retail Dilemma](https://www.thinkinkpr.com/ithinkink/silos-to-onboard-retail-sales) [![From Insight to Illusion](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%20Insight%20to%20Illusion%2020260120%20HW.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%20Insight%20to%20Illusion%2020260120%20HW.png)](https://www.thinkinkpr.com/ithinkink/from-insight-to-illusion-ebook) ###### [Research](https://www.thinkinkpr.com/ithinkink/tag/research)|[PRESCIENT ](https://www.thinkinkpr.com/ithinkink/tag/prescient) ### [From Insight to Illusion](https://www.thinkinkpr.com/ithinkink/from-insight-to-illusion-ebook) [![Sustainability leadership: DemystifYing Corporate Sustainability](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Sustainability%20Leadership%20Thumbnail%20-%20CarbonBetter%201200x530%2020250915%20HW.png?width=767&name=THINKINK%20-%20Sustainability%20Leadership%20Thumbnail%20-%20CarbonBetter%201200x530%2020250915%20HW.png)](https://www.thinkinkpr.com/ithinkink/sustainability-leadership-demystifying-sustainability) ###### [Sustainability](https://www.thinkinkpr.com/ithinkink/tag/sustainability)|[Interviews ](https://www.thinkinkpr.com/ithinkink/tag/interviews) ### [Sustainability leadership: DemystifYing Corporate Sustainability](https://www.thinkinkpr.com/ithinkink/sustainability-leadership-demystifying-sustainability) [![The Old B2B PR Playbook doesn't work anymore](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Thumbnail%20Image%20for%20Infographic%20-%20%20Weird%20Media%20%232%2020250908%20HW.png?width=767&name=THINKINK%20-%20Thumbnail%20Image%20for%20Infographic%20-%20%20Weird%20Media%20%232%2020250908%20HW.png)](https://www.thinkinkpr.com/ithinkink/trade-media-isnt-sexy.-but-its-essential) ###### [PR & Media](https://www.thinkinkpr.com/ithinkink/tag/pr-media)|[Infographic ](https://www.thinkinkpr.com/ithinkink/tag/infographic) ### [The Old B2B PR Playbook doesn't work anymore](https://www.thinkinkpr.com/ithinkink/trade-media-isnt-sexy.-but-its-essential) [![What does b2b pr mean in Today's new media reality?](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Thumbnail%20Image%20for%20Infographic%20-%20%20Weird%20Media%20%231%2020250908%20HW.png?width=767&name=THINKINK%20-%20Thumbnail%20Image%20for%20Infographic%20-%20%20Weird%20Media%20%231%2020250908%20HW.png)](https://www.thinkinkpr.com/ithinkink/the-weird-new-world-of-media) ###### [PR & Media](https://www.thinkinkpr.com/ithinkink/tag/pr-media)|[Infographic ](https://www.thinkinkpr.com/ithinkink/tag/infographic) ### [What does b2b pr mean in Today's new media reality?](https://www.thinkinkpr.com/ithinkink/the-weird-new-world-of-media) [1](https://www.thinkinkpr.com/ithinkink/page/1) [2](https://www.thinkinkpr.com/ithinkink/page/2) [3](https://www.thinkinkpr.com/ithinkink/page/3) [4](https://www.thinkinkpr.com/ithinkink/page/4) [5](https://www.thinkinkpr.com/ithinkink/page/5) [...](https://www.thinkinkpr.com/ithinkink/page/8) [18](https://www.thinkinkpr.com/ithinkink/page/18) 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