---
title: Blog | THINKINK (18)
description: THINKINK's blog, where we write about the intersection of B2B communications and airline, loyalty, mobile, payments and travel sectors. (18)
image: https://www.thinkinkpr.com/hubfs/iStock-160519013.jpg
---

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[![Branding for B2B Companies: Why it Matters More Than You Think](https://www.thinkinkpr.com/hs-fs/hubfs/Blog_Media/iStock_000058506734_Large-e1455140428306.jpg?width=767&name=iStock_000058506734_Large-e1455140428306.jpg)](https://www.thinkinkpr.com/ithinkink/branding-for-b2b-companies-why-it-matters-more-than-you-think)

###### [Marketing  ](https://www.thinkinkpr.com/ithinkink/tag/marketing)

### [Branding for B2B Companies: Why it Matters More Than You Think](https://www.thinkinkpr.com/ithinkink/branding-for-b2b-companies-why-it-matters-more-than-you-think)

[![Analyst Relations: Best Practices for Influencing the ‘Info Junkies’](https://www.thinkinkpr.com/hs-fs/hubfs/Blog_Media/iStock_000072690361_Medium-1.jpg?width=767&name=iStock_000072690361_Medium-1.jpg)](https://www.thinkinkpr.com/ithinkink/analyst-relations-best-practices-for-influencing-the-info-junkies)

###### [Research](https://www.thinkinkpr.com/ithinkink/tag/research)|[Marketing ](https://www.thinkinkpr.com/ithinkink/tag/marketing)

### [Analyst Relations: Best Practices for Influencing the ‘Info Junkies’](https://www.thinkinkpr.com/ithinkink/analyst-relations-best-practices-for-influencing-the-info-junkies)

[![Driving Product Demand: Why PR May Be Your Missing Link](https://www.thinkinkpr.com/hs-fs/hubfs/Blog_Media/iStock_000047975000_Medium-1.jpg?width=767&name=iStock_000047975000_Medium-1.jpg)](https://www.thinkinkpr.com/ithinkink/driving-product-demand-why-pr-may-be-your-missing-link)

###### [PR & Media](https://www.thinkinkpr.com/ithinkink/tag/pr-media)|[Marketing ](https://www.thinkinkpr.com/ithinkink/tag/marketing)

### [Driving Product Demand: Why PR May Be Your Missing Link](https://www.thinkinkpr.com/ithinkink/driving-product-demand-why-pr-may-be-your-missing-link)

[![How Retailers & Payments Innovators Can Speed the ‘Mobile Payments Revolution’ Along](https://www.thinkinkpr.com/hs-fs/hubfs/Blog_Media/iStock_000063175091_Medium-1.jpg?width=767&name=iStock_000063175091_Medium-1.jpg)](https://www.thinkinkpr.com/ithinkink/how-retailers-payments-innovators-can-speed-the-mobile-payments-revolution-along)

###### [Payments  ](https://www.thinkinkpr.com/ithinkink/tag/payments)

### [How Retailers & Payments Innovators Can Speed the ‘Mobile Payments Revolution’ Along](https://www.thinkinkpr.com/ithinkink/how-retailers-payments-innovators-can-speed-the-mobile-payments-revolution-along)

[![B2B Marketing in 2016: 3 Smart Trends to Drive Results](https://www.thinkinkpr.com/hs-fs/hubfs/Blog_Media/iStock_000067486855_Large_SOCIAL-MEDIAjpg-1080x675-2.jpg?width=767&name=iStock_000067486855_Large_SOCIAL-MEDIAjpg-1080x675-2.jpg)](https://www.thinkinkpr.com/ithinkink/can-tech-provide-a-platform-that-adequately-captures-what-users-search-for-in-love)

###### [Marketing  ](https://www.thinkinkpr.com/ithinkink/tag/marketing)

### [B2B Marketing in 2016: 3 Smart Trends to Drive Results](https://www.thinkinkpr.com/ithinkink/can-tech-provide-a-platform-that-adequately-captures-what-users-search-for-in-love)

[![Here Come….the Centennials. How Can You Market to 8-Second Attention Spans?](https://www.thinkinkpr.com/hs-fs/hubfs/Blog_Media/cell-phone-e1454353427699-1-1.jpg?width=767&name=cell-phone-e1454353427699-1-1.jpg)](https://www.thinkinkpr.com/ithinkink/post-5)

###### [Marketing  ](https://www.thinkinkpr.com/ithinkink/tag/marketing)

### [Here Come….the Centennials. How Can You Market to 8-Second Attention Spans?](https://www.thinkinkpr.com/ithinkink/post-5)

[![A New Year and an NDC Update: Is it Finally Ready for Takeoff?](https://www.thinkinkpr.com/hs-fs/hubfs/Blog_Media/NCD.jpg?width=767&name=NCD.jpg)](https://www.thinkinkpr.com/ithinkink/sample-blog-post-2)

###### [Aviation  ](https://www.thinkinkpr.com/ithinkink/tag/aviation)

### [A New Year and an NDC Update: Is it Finally Ready for Takeoff?](https://www.thinkinkpr.com/ithinkink/sample-blog-post-2)

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