ThinkInk CSO, Vanessa Horwell, recently contributed to mobilecommercedaily.com about the rapid shift of retail and commerce to the mobile environment and how this should serve as a wake-up call for brands and loyalty marketers.
"With a smartphone firmly planted in the hands of nearly two-thirds of the American population, brands such as Starbucks, Sephora and Urban Outfitters have become the poster children for successful loyalty and customer engagement programs because of their immersive mobile offerings and overall approach to mobile."
"The common thread among these brands and other loyalty innovators? Applications and mobile features that offer consumers convenience, utility and are intelligent and intuitive to use, instead of being gimmicky or cumbersome."
"Because of this, delivering a convenient, relevant and consistent mobile experience is paramount."
"Loyalty network apps such as Belly and KeyRing are achieving success on mobile by tapping into members’ mobile moments defined by Forrester Research as “a point in time and space when someone pulls out a mobile device to get what he or she wants immediately, in context.”