--- title: What drives mobile loyalty these days? description: What drives mobile loyalty these days? image: https://www.thinkinkpr.com/hubfs/Blog_Media/cell-phone-e1454353427699-1.jpg --- [![THINKINK](https://www.thinkinkpr.com/hs-fs/hubfs/Black%20transparent%20logo%20thin%201901.png?width=150&height=51&name=Black%20transparent%20logo%20thin%201901.png "THINKINK")](https://www.thinkinkpr.com) - [Who We Are](https://www.thinkinkpr.com/who-we-are) - [What We Do](https://www.thinkinkpr.com/what-we-do) - [Think](https://www.thinkinkpr.com/what-we-do#think) - [Plan](https://www.thinkinkpr.com/what-we-do#plan) - [Do](https://www.thinkinkpr.com/what-we-do#do) - [Research](https://www.thinkinkpr.com/market-intelligence-research-services) - Industries - [Aviation](https://www.thinkinkpr.com/industries/aviation) - [Loyalty](https://www.thinkinkpr.com/industries/loyalty) - [MarTech](https://www.thinkinkpr.com/industries/martech) - [Payments](https://www.thinkinkpr.com/industries/payments) - [Retail](https://www.thinkinkpr.com/industries/retail) - [Sustainability](https://www.thinkinkpr.com/industries/sustainability) - [Discourse](https://www.thinkinkpr.com/ithinkink) - [Contact](https://www.thinkinkpr.com/contact-us) ![What drives mobile loyalty these days?](https://www.thinkinkpr.com/hubfs/Blog_Media/cell-phone-e1454353427699-1.jpg) ## Loyalty # What drives mobile loyalty these days? ##### Apr 28, 2016 / By Vanessa Horwell ThinkInk CSO, Vanessa Horwell, recently contributed to [mobilecommercedaily.com](http://www.mobilecommercedaily.com/what-drives-mobile-loyalty-these-days) about the rapid shift of retail and commerce to the mobile environment and how this *should* serve as a wake-up call for brands and loyalty marketers. "With a smartphone firmly planted in the hands of nearly **two-thirds** of the American population, brands such as [Starbucks](http://www.starbucks.com/), [Sephora](http://www.sephora.com/?&om_mmc=ppc-GG&mkwid=sGT137elx&pcrid=64546858217&pdv=c&site=us_search&country_switch=us&lang=en&gclid=Cj0KEQjw6Ya5BRDdyOewyo_Z_64BEiQA-fVKe7SE17HAf5A58XnEsXmzd95weEf1r4VvoBZoSUtSMcgaAg6K8P8HAQ) and [Urban Outfitters](http://www.urbanoutfitters.com/urban/index.jsp) have become the poster children for successful loyalty and customer engagement programs because of their immersive mobile offerings and overall approach to mobile." "The common thread among these brands and other loyalty innovators? Applications and mobile features that offer consumers convenience, utility and are intelligent and intuitive to use, instead of being gimmicky or cumbersome." ### "Because of this, delivering a convenient, relevant and consistent mobile experience is *paramount*." "Loyalty network apps such as [Belly](https://www.bellycard.com/)and [KeyRing](https://www.keyringapp.com/) are achieving success on mobile by tapping into members’ mobile moments defined by Forrester Research as “a point in time and space when someone pulls out a mobile device to get what he or she wants immediately, in context.” Read the rest of the article [here](http://www.mobilecommercedaily.com/what-drives-mobile-loyalty-these-days). [  Back to Index](https://www.thinkinkpr.com/ithinkink) [Next Article  ](https://www.thinkinkpr.com/ithinkink/prepare-new-acronyms-bank-ebks-instead-atms) Contents Vanessa Horwell ![Vanessa Horwell](https://www.thinkinkpr.com/hubfs/THINKINK%20-%20TI%20Headshot%20-%20Vanessa%20Horwell%20500x500%20-%2020251105%20HW.png) [Email the Author](mailto:vhorwell@thinkinkpr.com) --- Sign up for our insights on the convergence of business and PR #### Recommended Articles ### [![Shaping Sales, Strategy and Growth through Consumer Loyalty Insights](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Research%20Case%20Study%20-%20Thumbnail%20-%201200x530%2020250804%20HW-1.png?width=767&name=THINKINK%20-%20Research%20Case%20Study%20-%20Thumbnail%20-%201200x530%2020250804%20HW-1.png) Shaping Sales, Strategy and Growth through Consumer Loyalty Insights](https://www.thinkinkpr.com/ithinkink/shaping-sales-strategy-and-growth-through-consumer-loyalty-insights) ### [![Loyalty's Hidden Liability: Why ROI Starts Where Most Programs Stop](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Blog%20Image%20-%20Loyalty%20Leaders%20Series%20-%201200x628%2020250725.png?width=767&name=THINKINK%20-%20Blog%20Image%20-%20Loyalty%20Leaders%20Series%20-%201200x628%2020250725.png) Loyalty's Hidden Liability: Why ROI Starts Where Most Programs Stop](https://www.thinkinkpr.com/ithinkink/loyalty-leadership-roi-increasing-value) ### [![Positioning a Loyalty Leader with Data-Backed Storytelling](https://www.thinkinkpr.com/hs-fs/hubfs/THINKINK%20-%20Case%20Study%20-%20iSeatz%20Thumbnail%20-%201200x530%2020250703%20HW.png?width=767&name=THINKINK%20-%20Case%20Study%20-%20iSeatz%20Thumbnail%20-%201200x530%2020250703%20HW.png) Positioning a Loyalty Leader with Data-Backed Storytelling](https://www.thinkinkpr.com/ithinkink/positioning-a-loyalty-leader-with-data-backed-storytelling) [![footer-logo](https://www.thinkinkpr.com/hs-fs/hubfs/ThinkInk_Nov19/images/Home/footer-logo.png?width=160&height=160&name=footer-logo.png "footer-logo")](https://www.thinkinkpr.com/) - [Who We Are](https://www.thinkinkpr.com/who-we-are) - [What We Do](https://www.thinkinkpr.com/what-we-do) - [Research](https://www.thinkinkpr.com/market-intelligence-research-services) - Industries - [Discourse](https://www.thinkinkpr.com/ithinkink) - [Contact](https://www.thinkinkpr.com/contact-us) - United States - Canada - United Kingdom - Australia ### Sign Up For Our Newsletter - [Privacy](https://www.thinkinkpr.com/privacy-policy) | [Contact Us](https://www.thinkinkpr.com/contact) © 2026 THINKINK. 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