Sustainability Communications:
When You Tell Your Story Matters

Developing your climate or sustainability solution is just the first step. Next, you need to communicate its commercial value, operational impact and relevance to the right audiences. Strategic communications are crucial, and your timing matters.

Throughout the year, media coverage and social conversations around sustainability, risk and operational challenges fluctuate around key milestones, including global observances, regulatory updates, political conferences and industry events. These are the moments when audiences are paying attention, and journalists are looking for stories.

To help organizations plan around these events, we have created the 2026–27 Sustainability Communications Calendar, which includes the moments that will shape the year ahead across climate, policy and business conversations, from EU regulations and COP31 to sector-specific events across technology, travel and retail. 

Inside our calendar, you will find:

• Sector-relevant events shaping climate, energy, retail, supply chain and tourism narratives
• Upcoming regulations in the U.S., EU and Asia
• Guidance on building credible, evidence-based communications
• Advice on communicating in an era of greenwashing scrutiny

Whether you’re launching a climate tech platform, strengthening your ESG positioning or navigating shifting customer and industry expectations, timing your story matters.